Clay vs Lemlist
Compare Clay and Lemlist on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Lemlist. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Lemlist when Teams whose primary job is multichannel cold outreach (email + LinkedIn). Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Integrations
- ✓ Value for money
Lemlist is better for
- ✓ Ease of use
- ✓ Email outreach
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Lemlist if: Teams whose primary job is multichannel cold outreach (email + LinkedIn)
Lemlist
Multichannel cold outreach — Email from $55/user/mo yearly; Multichannel from $87/user/mo yearly; Enterprise custom; 14-day trial.
Best for
- • Teams whose primary job is multichannel cold outreach (email + LinkedIn)
- • SMB outbound comparing lemlist vs Instantly/Smartlead
- • Buyers wanting published per-user outbound plans with a trial
Starting from $55.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Clay and Lemlist.
Core CRM
| Feature | Clay | Lemlist | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Moderate | Clay |
Sales engagement
| Feature | Clay | Lemlist | Winner |
|---|---|---|---|
| Email sequences | Moderate | Strong | Lemlist |
| Lead scoring | Moderate | Moderate | Tie |
Reporting
| Feature | Clay | Lemlist | Winner |
|---|---|---|---|
| Reporting | Moderate | Moderate | Tie |
Platform
| Feature | Clay | Lemlist | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Clay | Lemlist | Winner |
|---|---|---|---|
| Contact data | Strong | Moderate | Clay |
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Moderate | Clay |
| Email outreach | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Not evidenced | — |
| Data export | Strong | Not evidenced | — |
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