Clay vs Closely
Compare Clay and Closely on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Closely. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Closely when B2B outbound teams automating LinkedIn + email. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Email outreach
- ✓ Value for money
Closely is better for
- ✓ Ease of use
- ✓ Prospecting
Tie
- • Integrations
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Closely if: B2B outbound teams automating LinkedIn + email
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
Best for
- • B2B outbound teams automating LinkedIn + email
- • Agencies needing white-label outreach infrastructure
- • Teams that want transparent mid-market automation pricing
Starting from $29.00/user/mo
No free plan
Clay vs Closely pricing
Clay researched starting price from $167/mo; a free plan is researched. Closely researched starting price from $29/mo. Affiliate economics excluded.
Clay
From $167.00/user/mo
Closely
From $29.00/user/mo
Clay
Starting from $167.00/user/mo
Free trial available
- Free$0.00/user/mo
- LaunchPopular$167.00/mo
- Growth$446.00/mo
- EnterpriseCustom
Closely
Starting from $29.00/user/mo
Free trial available
- Starter$29.00/mo
- 1 LinkedIn account sender + unlimited email accounts; white-label included.
- linkedin accounts: 1
- GrowthPopular$87.00/mo
- 3 LinkedIn accounts; bonus credits (3,000/mo).
- linkedin accounts: 3
- bonus credits monthly: 3000
- Essential$145.00/mo
- 5 LinkedIn accounts; bonus credits (5,000/mo).
- linkedin accounts: 5
- bonus credits monthly: 5000
- CustomCustom
- Custom LinkedIn accounts/credits; agency white-label unlimited option referenced at $999/mo in FAQ.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Clay
$2,505.00/mo
Closely
$435.00/mo
+$2,070.00/mo — Clay costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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