Brevo vs Kit
Compare Brevo and Kit on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Brevo and Kit. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Choose Kit when Creators and newsletter publishers monetizing an audience. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Brevo is better for
- ✓ Automation
- ✓ AI features
Kit is better for
- ✓ Templates
Tie
- • Segmentation
- • Landing pages
- • Analytics
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose Kit if: Creators and newsletter publishers monetizing an audience
Kit
Creator and newsletter ESP (formerly ConvertKit) with landing pages, automations, and digital product selling.
Best for
- • Creators and newsletter publishers monetizing an audience
- • Writers/coaches needing landing pages, forms, and visual automations
- • Teams migrating from ConvertKit-era workflows under the Kit brand
Starting from $33.00/user/mo
Free plan available
Brevo vs Kit pricing
Brevo researched starting price from $9/mo; a free plan is researched. Kit researched starting price from $33/mo; a free plan is researched. Affiliate economics excluded.
Brevo
From $9.00/user/mo
Kit
From $33.00/user/mo
Brevo
Starting from $9.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Forever free: 300 emails/day; up to 100,000 contacts stored (research).
- max email sends daily: 300
- max contacts stored: 100000
- Starter$9.00/mo
- From $9/mo monthly (~$8 annual) — email-volume billing from 5,000 emails/mo; not contact-based.
- included emails monthly entry: 5000
- StandardPopular$18.00/mo
- From $18/mo — automation, A/B testing, landing pages (research). Confirm live volume bands.
- included emails monthly entry: 5000
- Professional$499.00/mo
- From $499/mo Professional tier (research). Confirm included volume and features live.
- EnterpriseCustom
- Enterprise custom quote.
Kit
Starting from $33.00/user/mo
Free trial available
- Newsletter$0.00/user/mo
- Free creator newsletter plan with limited automations.
- CreatorPopular$33.00/mo
- From $33/mo at 1,000 subscribers (monthly).
- included subscribers entry: 1000
- Pro$66.00/mo
- From $66/mo at 1,000 subscribers (monthly).
- included subscribers entry: 1000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Brevo
$135.00/mo
Kit
$495.00/mo
+$360.00/mo — Kit costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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