AWeber vs MailerLite
Compare AWeber and MailerLite on features, pricing, and buyer fit using the same researched criteria.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators and solopreneurs needing email + landing pages + basic funnels
- • Teams wanting a free forever starter with phone/chat support culture
- • Users who prefer subscriber-based plans with explicit monthly send multipliers
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between AWeber and MailerLite. Choose AWeber when Creators and solopreneurs needing email + landing pages + basic funnels. Choose MailerLite when SMBs and creators wanting simple email with a free starting rung. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
MailerLite is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Integrations
Tie
- • Landing pages
- • Analytics
Choose AWeber if: Creators and solopreneurs needing email + landing pages + basic funnels
Choose MailerLite if: SMBs and creators wanting simple email with a free starting rung
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Best for
- • SMBs and creators wanting simple email with a free starting rung
- • Teams comparing Mailchimp for easier/cheaper freemium email
- • Buyers who want landing pages/sites bundled without deep MAP complexity
Starting from $12.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for AWeber and MailerLite.
Campaigns
| Feature | AWeber | MailerLite | Winner |
|---|---|---|---|
| Email campaigns | Strong | Strong | Tie |
| Newsletter builder | Strong | Strong | Tie |
| Email templates | Strong | Strong | Tie |
| Drag-and-drop editor | Strong | Strong | Tie |
| Landing pages | Strong | Strong | Tie |
| Forms | Strong | Strong | Tie |
Automation & targeting
| Feature | AWeber | MailerLite | Winner |
|---|---|---|---|
| Automation workflows | Strong | Strong | Tie |
| Segmentation | Strong | Strong | Tie |
| Personalization | Strong | Strong | Tie |
| A/B testing | Strong | Strong | Tie |
| Transactional email | Moderate | Moderate | Tie |
Platform
| Feature | AWeber | MailerLite | Winner |
|---|---|---|---|
| Analytics | Strong | Strong | Tie |
| Deliverability tools | Strong | Strong | Tie |
| AI content generation | Moderate | Moderate | Tie |
Additional capabilities
| Feature | AWeber | MailerLite | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
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