AWeber vs Klaviyo
Compare AWeber and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators and solopreneurs needing email + landing pages + basic funnels
- • Teams wanting a free forever starter with phone/chat support culture
- • Users who prefer subscriber-based plans with explicit monthly send multipliers
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between AWeber and Klaviyo. Choose AWeber when Creators and solopreneurs needing email + landing pages + basic funnels. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
AWeber is better for
- ✓ Landing pages
Klaviyo is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Choose AWeber if: Creators and solopreneurs needing email + landing pages + basic funnels
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
AWeber vs Klaviyo pricing
AWeber researched starting price from $15/mo; a free plan is researched. Klaviyo researched starting price from $20/mo; a free plan is researched. Affiliate economics excluded.
AWeber
From $15.00/user/mo
Klaviyo
From $20.00/user/mo
AWeber
Starting from $15.00/user/mo
Free trial available
- Free$0.00/user/mo
- Lifetime free up to 500 subscribers / 3,000 emails/mo (official docs).
- max contacts: 500
- max email sends monthly: 3000
- Lite$15.00/mo
- From $15/mo at 500 subscribers (annual ~$12.50/mo). 10× subscriber monthly send volume.
- included contacts entry: 500
- PlusPopular$30.00/mo
- From $30/mo at 500 subscribers (annual ~$20/mo). 12× send volume; higher list/LP/automation caps than Lite.
- included contacts entry: 500
- Unlimited$899.00/mo
- Flat $899/mo Unlimited subscribers per docs; up to 15× monthly sends per subscriber.
- Large account (100k+)Custom
- 100,000+ subscribers — contact sales / large-account pricing.
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
AWeber
$225.00/mo
Klaviyo
$300.00/mo
+$75.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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