Apollo.io vs ZoomInfo
Compare Apollo.io and ZoomInfo on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Teams that need contact data plus email sequences in one seat
- • Buyers who want a free tier before committing
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Apollo fits teams that want published seats, free-tier evaluation, and built-in email sequencing; ZoomInfo fits enterprise GTM stacks that prioritize deeper contact data, intent/prospecting depth, and CRM sync over list price.
Apollo.io is better for
- ✓ Ease of use
- ✓ Email outreach
- ✓ Value for money
ZoomInfo is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Integrations
Choose Apollo.io if: Teams that need contact data plus email sequences in one seat
Choose ZoomInfo if: Enterprise buyers prioritizing data depth and CRM enrichment
ZoomInfo
Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.
Best for
- • Enterprise buyers prioritizing data depth and CRM enrichment
- • RevOps stacks that need strong CRM sync and intent-led prospecting
No free plan
Apollo.io vs ZoomInfo pricing
Apollo publishes Free/Basic/Professional seats; ZoomInfo is custom-quote packaging. Do not treat Apollo list prices as equivalent to ZoomInfo enterprise contracts.
Apollo.io
From $49.00/user/mo
ZoomInfo
See plans
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
ZoomInfo
Starting price not evidenced
Free trial available
- ZoomInfo ProfessionalPopularCustom
- Copilot AdvancedCustom
- Copilot EnterpriseCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apollo.io
$735.00/mo
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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