Snov.io vs Apollo
Compare Snov.io and Apollo.io on features, pricing, and buyer fit using the same researched criteria.
Snov.io
Budget SMB email finder, verifier, and cold email sequencer — Free/trial entry; Starter from $39/mo.
Best for
- • Budget SMB outbound needing finder + verifier + drips
- • Teams prioritizing entry price over database depth
Starting from $39.00/user/mo
No free plan
VS
Our verdict
No universal winner. Snov.io fits budget SMB teams consolidating finder + cold email drips; Apollo fits teams that need deeper database breadth and a more complete GTM data+engagement platform.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Integrations
Tie
- • Ease of use
- • Email outreach
- • Value for money
Choose Snov.io if: Budget SMB outbound needing finder + verifier + drips
Choose Apollo.io if: Teams needing larger B2B coverage plus sequencing
Apollo.io
Best for
- • Teams needing larger B2B coverage plus sequencing
- • SDR orgs consolidating data and engagement spend
Starting from $49.00/user/mo
Free plan available
Snov.io vs Apollo.io pricing
Snov publishes Starter/Pro ladders from $39/mo; Apollo publishes self-serve plans with credit governance. Ultra on Snov is contact-sales — do not invent unpublished Ultra dollars.
Snov.io
From $39.00/user/mo
Apollo.io
From $49.00/user/mo
Snov.io
Starting from $39.00/user/mo
Free trial available
- StarterPopular$39.00/mo
- Pro$99.00/mo
- CustomCustom
- UltraCustom
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Snov.io
$585.00/mo
Apollo.io
$735.00/mo
+$150.00/mo — Apollo.io costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
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