Apollo.io vs Demandbase
Compare Apollo.io and Demandbase on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Demandbase. Choose Apollo.io when Outbound and growth sales teams. Choose Demandbase when Enterprise B2B teams running account-based marketing and sales orchestration. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Ease of use
- ✓ Contact data
- ✓ Email outreach
- ✓ Value for money
Demandbase is better for
- ✓ Prospecting
- ✓ Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Demandbase if: Enterprise B2B teams running account-based marketing and sales orchestration
Demandbase
Enterprise ABM platform (Demandbase One) for account intelligence, intent, and go-to-market orchestration — custom-quote packaging.
Best for
- • Enterprise B2B teams running account-based marketing and sales orchestration
- • Revenue orgs that need intent + advertising + CRM-connected ABM in one platform
- • Mid-market/enterprise buyers comparing Demandbase One vs 6sense-class ABM stacks
No free plan
Apollo.io vs Demandbase pricing
Apollo.io researched starting price from $49/mo; a free plan is researched. Demandbase starting price was not verified in current research — confirm on the vendor pricing page. Affiliate economics excluded.
Apollo.io
From $49.00/user/mo
Demandbase
See plans
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
Demandbase
Starting price not evidenced
No free trial evidenced
- Demandbase OnePopularCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apollo.io
$735.00/mo
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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