Apollo.io vs Cognism
Compare Apollo.io and Cognism on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound teams consolidating data and email sequences
- • Buyers evaluating with a free tier first
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Apollo wins when built-in email outreach and a free tier matter; Cognism wins when phone-verified contact quality and CRM enrichment are the job and sequencing lives elsewhere.
Apollo.io is better for
- ✓ Email outreach
- ✓ Value for money
Cognism is better for
- ✓ Contact data
- ✓ Integrations
Tie
- • Ease of use
- • Prospecting
Choose Apollo.io if: Outbound teams consolidating data and email sequences
Choose Cognism if: Teams that already own a sequencer and need verified mobiles
Cognism
Compliance-first B2B sales intelligence with phone-verified Diamond Data® mobiles, strong EMEA coverage, and CRM enrichment — quote-led Sales Prospecting plans.
Best for
- • Teams that already own a sequencer and need verified mobiles
- • EMEA compliance-sensitive prospecting and enrichment
No free plan
Apollo.io vs Cognism pricing
Apollo publishes Free/Basic/Professional; Cognism is quote-led Sales Prospecting packaging. Model total cost including whether you still need a separate sequencer with Cognism.
Apollo.io
From $49.00/user/mo
Cognism
See plans
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
Cognism
Starting price not evidenced
No free trial evidenced
- Sales Prospecting StandardPopularCustom
- Sales Prospecting ProCustom
- CRM EnrichmentCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apollo.io
$735.00/mo
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.