Apollo.io vs Clay
Compare Apollo.io and Clay on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Clay. Choose Apollo.io when Outbound and growth sales teams. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Ease of use
- ✓ Email outreach
- ✓ Value for money
Clay is better for
- ✓ Prospecting
Tie
- • Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Apollo.io and Clay.
Core CRM
| Feature | Apollo.io | Clay | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
Sales engagement
| Feature | Apollo.io | Clay | Winner |
|---|---|---|---|
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Moderate | Apollo.io |
| Call functionality | Strong | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | Apollo.io | Clay | Winner |
|---|---|---|---|
| Reporting | Strong | Moderate | Apollo.io |
Platform
| Feature | Apollo.io | Clay | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Mobile app | Strong | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Apollo.io | Clay | Winner |
|---|---|---|---|
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Strong | Tie |
| Contact data | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Strong | Tie |
| Data export | Strong | Strong | Tie |
| Email outreach | Strong | Strong | Tie |
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