Apollo.io vs Bombora
Compare Apollo.io and Bombora on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Bombora. Choose Apollo.io when Outbound and growth sales teams. Choose Bombora when ABM and enterprise sales teams that need third-party intent layered onto CRM/ABM stacks. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Ease of use
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
Choose Apollo.io if: Outbound and growth sales teams
Choose Bombora if: ABM and enterprise sales teams that need third-party intent layered onto CRM/ABM stacks
Bombora
Intent-data specialist (Company Surge®) for B2B account prioritization — not a contact database; custom-quote packaging.
Best for
- • ABM and enterprise sales teams that need third-party intent layered onto CRM/ABM stacks
- • RevOps programs already buying contact data elsewhere and needing surge prioritization
- • Buyers comparing Bombora Company Surge® as the intent specialist vs full ABM suites
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
8
Criteria
6
Screenshots
14
Sources consulted
| Title | Product | Type |
|---|---|---|
| Apollo.io Pricing | Apollo.io | official-pricing-page |
| Apollo.io | Apollo.io | official-product-page |
| Apollo Conversations | Apollo.io | official-product-page |
| Bombora — Official Site | Bombora | official-product-page |
| Bombora Pricing | Bombora | official-pricing-page |
| Bombora Company Surge | Bombora | official-product-page |
| Bombora Intent Data | Bombora | official-product-page |
| Bombora Integrations | Bombora | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.