Aircall vs Wati
Compare Aircall and Wati on features, pricing, and buyer fit using the same researched criteria.
Aircall
Mid-market cloud phone and customer-conversation platform with deep CRM/helpdesk CTI, IVR, power dialer on Professional, and paid AI add-ons — 3-licence minimum.
Best for
- • Mid-market sales and support teams that need CRM/helpdesk CTI as a primary buying criterion
- • Teams running inbound queues and IVR alongside outbound calling in one phone system
- • Salesforce, HubSpot or Zendesk shops that want click-to-dial and bidirectional call logging out of the box
Starting from $30.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Aircall is better for
- ✓ Number / country coverage
- ✓ CRM / CTI integrations
- ✓ Routing & IVR
- ✓ Analytics
Wati is better for
- ✓ Power dialer
- ✓ WhatsApp Business
Tie
- • AI features
Choose Aircall if: Mid-market sales and support teams that need CRM/helpdesk CTI as a primary buying criterion
Choose Wati if: Ecommerce and D2C teams that sell and support on WhatsApp
Wati
Official WhatsApp Business API platform with a shared team inbox, broadcasts, chatbots and AI co-pilot — platform subscription (Growth/Pro/Business) plus Meta per-message charges.
Best for
- • Ecommerce and D2C teams that sell and support on WhatsApp
- • Support teams needing a multi-agent WhatsApp inbox with templates and routing
- • Growth teams running click-to-WhatsApp ads and broadcast campaigns
Starting from $49.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Aircall and Wati.
Voice
| Feature | Aircall | Wati | Winner |
|---|---|---|---|
| Cloud phone / VoIP | Strong | Moderate | Aircall |
| Call routing & IVR | Strong | Moderate | Aircall |
| Call recording | Strong | Not evidenced | — |
| Power dialer | Moderate | Limited | Aircall |
Messaging
| Feature | Aircall | Wati | Winner |
|---|---|---|---|
| SMS messaging | Strong | Moderate | Aircall |
| WhatsApp Business | Moderate | Strong | Wati |
| Shared inbox | Moderate | Strong | Wati |
| Team messaging | Moderate | Moderate | Tie |
| Unified multichannel inbox | Moderate | Strong | Wati |
| Video meetings | Limited | Limited | Tie |
Platform
| Feature | Aircall | Wati | Winner |
|---|---|---|---|
| CRM / CTI integrations | Strong | Moderate | Aircall |
| Analytics & reporting | Strong | Strong | Tie |
| AI assistance | Moderate | Strong | Wati |
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