Affinity vs Cloze
Compare Affinity and Cloze on features, pricing, and buyer fit using the same researched criteria.

Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks.
Starting from $166.67/user/mo
No free plan
VS
Our verdict
There is no universal winner between Affinity and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Affinity is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Cloze is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Sales automation
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks.
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial

Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals.
Starting from $17.00/user/mo
No free plan
Affinity vs Cloze pricing
Researched list starting prices: Affinity from $166.67/user/mo; Cloze from $17/user/mo. Confirm live vendor pricing before buying.
Affinity
From $166.67/user/mo
Cloze
From $17.00/user/mo
Affinity
Starting from $166.67/user/mo
No free trial evidenced
- EssentialPopular$2,000.00/user/mo
- Scale$2,300.00/user/mo
- Advanced$2,700.00/user/mo
- EnterpriseCustom
Cloze
Starting from $17.00/user/mo
Free trial available
- ProPopular$17.00/user/mo
- Silver$21.00/user/mo
- Gold$29.00/user/mo
- Platinum$42.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Affinity · Essential
$2,500.05/mo
Cloze · Pro
$255.00/mo
+$2,245.05/mo — Affinity costs more
Verified monthly unit prices · Aug 16, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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