ActiveCampaign vs Mailjet

Compare ActiveCampaign and Mailjet on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20265 evidence sources17 screenshotsHow we compare

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ActiveCampaign

7.7/10

Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.

Best for

• Marketing-led SMBs that need automation as the primary email job
• Email-first GTM teams comparing HubSpot or Keap on journeys
• Buyers comfortable with contact-tier packaging who want CRM on Plus+

Starting from $15.00/user/mo

No free plan

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Our verdict

No universal winner

There is no universal winner between ActiveCampaign and Mailjet. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

ActiveCampaign is better for

✓ Automation
✓ Templates
✓ Segmentation
✓ Analytics

Mailjet is better for

✓ Landing pages

Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job

Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor

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Mailjet

6.9/10

EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).

Best for

• EU/SMB teams needing marketing + transactional email in one vendor
• Developers wanting API/SMTP alongside campaigns
• Buyers comparing send-volume pricing vs contact-tier ESPs

Starting from $9.00/user/mo

Free plan available

Visit Mailjet

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Frequently asked questions

Common buyer questions about ActiveCampaign vs Mailjet.

There is no universal winner between ActiveCampaign and Mailjet. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

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