ActiveCampaign vs MailerLite
Compare ActiveCampaign and MailerLite on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and MailerLite. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose MailerLite when SMBs and creators wanting simple email with a free starting rung. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
MailerLite is better for
- ✓ Landing pages
Tie
- • Templates
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose MailerLite if: SMBs and creators wanting simple email with a free starting rung
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Best for
- • SMBs and creators wanting simple email with a free starting rung
- • Teams comparing Mailchimp for easier/cheaper freemium email
- • Buyers who want landing pages/sites bundled without deep MAP complexity
Starting from $12.00/user/mo
Free plan available
ActiveCampaign vs MailerLite pricing
ActiveCampaign researched starting price from $15/mo. MailerLite researched starting price from $12/mo; a free plan is researched. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
MailerLite
From $12.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
MailerLite
Starting from $12.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 subscribers / 2,500 emails per 30 days / 2 seats.
- max contacts: 250
- max email sends per30 days: 2500
- seats: 2
- ComfortPopular$12.00/mo
- From $12/mo at 500 subscribers (formerly Growing Business). ~10% annual discount.
- included contacts entry: 500
- Power$25.00/mo
- From $25/mo at 500 subscribers (formerly Advanced). Confirm live feature gates vs Comfort.
- included contacts entry: 500
- EnterpriseCustom
- Enterprise custom for ~200k+ subscribers (research).
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
MailerLite
$180.00/mo
+$45.00/mo — ActiveCampaign costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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