ActiveCampaign vs HubSpot
Compare ActiveCampaign and HubSpot on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
ActiveCampaign is better for
- ✓ Automation
HubSpot is better for
- ✓ Integrations
Tie
- • Templates
- • Analytics
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
ActiveCampaign vs HubSpot pricing
ActiveCampaign researched starting price from $15/mo. HubSpot researched starting price from $15/mo; a free plan is researched. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
HubSpot
From $15.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
HubSpot
Starting from $15.00/user/mo
Free trial available
- Free CRM$0.00/user/mo
- Starter (Smart CRM / Customer Platform)Popular$15.00/user/mo
- Professional (Smart CRM / Customer Platform)$50.00/user/mo
- Enterprise (Smart CRM / Customer Platform)$75.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
HubSpot
$225.00/mo
Similar estimated cost
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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