ActiveCampaign vs Drip
Compare ActiveCampaign and Drip on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Drip. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Drip when Ecommerce brands wanting behavior-driven email automation. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Drip is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Drip if: Ecommerce brands wanting behavior-driven email automation
Drip
Ecommerce CRM/email platform with behavior-driven automation and contact-tier pricing from $39/mo.
Best for
- • Ecommerce brands wanting behavior-driven email automation
- • Shopify stores comparing mid-tier alternatives to Klaviyo/Omnisend
- • Teams needing ecommerce CRM-lite journeys without MAP complexity
Starting from $39.00/user/mo
No free plan
ActiveCampaign vs Drip pricing
ActiveCampaign researched starting price from $15/mo. Drip researched starting price from $39/mo. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Drip
From $39.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Drip
Starting from $39.00/user/mo
Free trial available
- DripPopular$39.00/mo
- From $39/mo at ≤2,500 people; unlimited email sends (research).
- included contacts entry: 2500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Drip
$585.00/mo
+$360.00/mo — Drip costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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