Mejor CRM para Bienes Raíces Comerciales

Comparación de los 7 mejores software de CRM inmobiliario comercial en 2023

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Bienvenido al mundo de commercial real estate (CRE), a universe where customer relationships, property data, lead generation, and deal management can all feel like a daunting juggling act. This is where the magic of Sistemas CRM comes into play. But hold on, you might be wondering, what is a CRM system? And more importantly, how does it tie into your commercial real estate operations?

CRM, which stands for Gestión de la relación con el cliente, is essentially a tool or system that helps businesses – yes, including the commercial real estate industry – manage all their relationships and interactions with customers and potential customers. The goal? Simple. To improve business relationships and grow your business.

If you’re in the commercial real estate business, you’re dealing with a plethora of contacts – property owners, potential buyers, tenants, contractors, brokers, you name it. The list goes on. And, let’s be honest, managing these contacts using traditional methods or outdated software can be an exercise in frustration.

This is where commercial real estate CRMs come into play. It’s a game changer, a lifeline that offers the potential to streamline your operations, improve client relationships, and increase efficiency.

As with any software, the secret lies in choosing the one that best fits your unique business needs and goals. But with a myriad of options on the market, how do you pick the best commercial real estate CRM software?

In this blog post, we’ll walk you through the top 7 commercial real estate CRM software on the market. We’ll dive into their features, discuss their pros and cons, and give you insights to help you make an informed decision.

So, whether you’re a seasoned commercial real estate professional or a newcomer, strap in and prepare for an exciting deep-dive into the realm of commercial real estate CRM software.

Introducción a CRM para inversores inmobiliarios

Stay tuned and let’s demystify the world of Sistemas CRM for commercial real estate!

The Role of CRM Software in Commercial Real Estate

Picture this. You’re a commercial real estate broker or agent. You’re juggling a multitude of tasks – managing contacts, overseeing listings, pushing deals forward, and let’s not forget, keeping your clients happy. Sound familiar?

Necesidades comerciales de CRM

It’s a whirlwind, isn’t it? The pace of the commercial real estate business can sometimes feel like a high-speed roller coaster. It’s thrilling, yes, but at times, a touch overwhelming.

This is precisely where a software CRM steps in, donning the cape of a super-powered sidekick. In the fast-paced world of commercial real estate, a robust CRM system is not just a handy tool, it’s a must-have.

But what exactly does a software CRM do?

At its core, CRM software is your ultimate command center, your personal assistant that manages customer relationships keeps track of your pipeline, nurtures leads, oversees deal management, and even keeps tabs on your marketing campaigns.

Imagine having a single, centralized system where you can manage all your contacts. From potential buyers, property owners, to contractors – everyone’s data is neatly organized, easily accessible, and up-to-date. This dear reader, is what we call contact management.

Now, consider the daunting task of lead generation and pipeline management. With a CRM, you can manage and track leads, follow up on potential clients, and monitor the sales pipeline. It’s like having a bird’s eye view of your entire sales process.

In the complex labyrinth of commercial real estate operations, a CRM software can serve as your map and compass. It doesn’t just organize your business, it streamlines operations, boosts efficiency, and ultimately, helps drive business growth.

And there’s more. Remember those times when you struggled to keep track of your marketing campaigns, emails, client meetings, or property tours? A comprehensive commercial real estate CRM can automate these tasks, allowing you to focus on what you do best – closing deals and building relationships.

In essence, CRM software can revolutionize the way commercial real estate brokers and agents operate, transforming challenges into opportunities and accelerating business success.

In the next section, we’ll delve into the differences between generic CRM software and CRM software specifically designed for real estate. Stay tuned!

CRM Software FunctionalityBenefit for Commercial Real Estate
Gestión de contactosOrganize and manage all client and contact information efficiently
Lead Generation & ManagementTrack and nurture leads through the sales pipeline
Gestión de acuerdosMonitor deal progress, manage documents and contracts
Automatización de marketingAutomate marketing campaigns, manage email marketing, track client meetings, and property tours

Generic CRM Software vs. Real Estate-Specific CRM Software

If you’ve embarked on the journey of choosing a CRM, you’ve probably stumbled upon this fork in the road: Generic CRM software o un Real Estate-specific CRM software? Which path should you choose?

Well, don’t worry. We’re here to light the way and help you make an informed decision.

Generic CRM Software

As the name suggests, generic CRM software is jack-of-all-trades. They’re designed to cater to a wide range of industries, not just real estate. Companies like Salesforce, Zoho, and HubSpot offer powerful CRM solutions loaded with features, including marketing tools to manage contacts, nurture leads, track deals, automate marketing, and offer valuable analytics.

But there’s a catch. Given their broad focus, generic CRM systems might not offer some of the specialized tools you need for your commercial real estate business. You might find yourself with a Ferrari engine for a go-kart race.

Sure, it’s powerful, but it’s not specifically designed for the track you’re on. That said, many of these tools offer extensive customizability, which can make them a viable option if you have specific needs or want the flexibility to tailor your CRM.

Real Estate-Specific CRM Software

On the other side of the spectrum, we have CRM software specifically crafted for real estate. These solutions, like Realvolve, Apto, and ClientLook, offer tools tailor-made for commercial real estate operations. They understand the nuances of the industry, offering features like property listings management, multi-agent commission plans, and specialized real estate reporting tools.

These CRMs speak your language. They’re designed to serve as a seamless extension of your commercial real estate operations. But do bear in mind, while they’re industry-specific, they might lack some of the advanced features and integrations found in generic CRM systems.

So, which one is for you?

Ultimately, the best CRM depends on your business’s unique needs. If you’re looking for a CRM with deep real estate functionalities and industry-specific features, a real estate-specific CRM could be your best bet. On the other hand, if you need a powerful CRM with advanced features and the flexibility to customize, a generic CRM might be the way to go.

Consider the following when making your choice:

  • Understand your business needs: What features are critical to your business? What’s your budget? How tech-savvy is your team?
  • Analyze the features: Does the CRM software offer the features you need? Are they easy to use?
  • Consider scalability: Can the CRM grow with your business?
  • Look at integrations: Can the CRM integrate with your existing software?

Remember, choosing a CRM is a significant decision. So, take your time, do your research, and pick the mejor CRM that aligns with your business’s goals and needs.

In the next section, we’ll dive into the top 7 commercial real estate CRM software available in the market. Let’s get ready to explore!

CRM TypeMejor paraConsiderations
Generic CRM SoftwareBusinesses requiring advanced features and customizationMay lack industry-specific features
Real Estate-Specific CRM SoftwareReal estate businesses requiring deep industry-specific functionalitiesMight lack advanced features found in generic CRM systems

What is the Best Commercial Real Estate CRM Software

Fuerza de ventas

Experiencia de usuario de Salesforce

First up in our roundup of the best commercial real estate CRM software is the juggernaut itself, Fuerza de ventas. A titan in the world of CRM, Salesforce needs no introduction. With its plethora of features, Salesforce is like a Swiss Army knife for businesses, packing tools for everything from contact management to sales automation and advanced analytics.

Lea también: Revisión de la fuerza de ventas

But wait, there’s more. Salesforce isn’t just a tool – it’s an ecosystem. It gives you the flexibility to customize its vast array of features to match your commercial real estate needs, offering scalability that grows with your business.

Características clave

  1. Gestión de contactos: Salesforce offers a unified view of every contact, providing detailed information like activity history, key contacts, customer communications, and internal account discussions.
  2. Gestión de oportunidades: Salesforce provides a complete view of your team’s deals. It helps to track the progress of your deals, view stage, products, competition, quotes, and more.
  3. Automatización de ventas: It allows you to automate your business processes, making your sales process more efficient.
  4. Advanced Analytics: With Salesforce’s in-depth analytics tools, you can track your business’s performance and make data-driven decisions.
  5. AppExchange Ecosystem: Salesforce’s AppExchange is an online marketplace for third-party apps that run on the platform. It provides a place to find, share, and install applications, extensions, and themes for Salesforce.


Salesforce offers a range of plans, starting with their Esenciales plan at $25 per user per month, up to their most robust Unlimited plan at $300 per user per month. Each plan offers a different range of features and capabilities, giving businesses the flexibility to choose a plan that fits their unique needs and budget.


  1. Highly Customizable: Salesforce’s high level of customizability is a standout benefit. It can be tailored to suit the unique needs of your commercial real estate operations.
  2. Robust Features: Salesforce is feature-rich, providing a comprehensive suite of tools that covers every aspect of customer relationship management.
  3. Escalabilidad: As your commercial real estate business grows, Salesforce grows with you, making it a future-proof solution.


  1. Complejidad: Due to its vast array of features and customization options, Salesforce can be overwhelming for newcomers.
  2. Costo: While Salesforce offers different plans, the cost can add up, particularly for small to midsize businesses.

En conclusión, de Salesforce powerful features, customization options, and scalability make it a strong contender in the world of commercial real estate CRM. It might take some time to master, but the payoff can be significant.

Software CRMPrecioventajasContras
Fuerza de ventasStarting at $25/user/monthHighly customizable, Robust features, ScalabilityComplexity, Cost

CRM de Zoho

Integración de Zoho CRM con Zoho Thrive

Next up on our exploration of the best commercial real estate CRM software es CRM de Zoho. Zoho CRM is a name that echoes loud and clear in the CRM world, and for good reason.

Known for its intuitive interface and powerful features, Zoho CRM packs a punch when it comes to managing customer relationships.

Lea también: Revisión de Zoho CRM

Designed to be user-friendly and efficient, Zoho CRM aims to simplify complex business processes, offering tools to streamline sales, marketing, customer support, and inventory management in a single system.

Características clave

  1. Comunicación omnicanal: Zoho CRM lets you connect with your clients through email, live chat, phone and even social media platforms.
  2. Automatización de ventas: Zoho CRM automates daily sales tasks, converts web visitors into hot leads, imports prospects from external sources and parties, profiles visitors, and categorizes them into potential leads.
  3. Analítica: Zoho CRM’s powerful analytics tools help you make data-driven decisions. The CRM provides customizable reports and dashboards to track your key performance indicators (KPIs).
  4. AI Assistant: Zoho CRM features an AI assistant named “Zia” that can predict trends, anomalies, and conversions making your sales efforts more effective.
  5. Integración: Zoho CRM integrates with a range of popular applications, like Microsoft 365, Google Workspace, Slack and more, streamlining your workflows.


Zoho CRM offers several pricing tiers. The Standard plan starts at $12 per user per month, the Professional plan costs $20 per user per month, and the top tier, the Ultimate plan, comes in at $45 per user per month. They also offer a free version with limited features for up to three users – a great option for small teams or businesses just starting out.


  1. Fácil de usar: Zoho CRM is known for its intuitive interface, making it easy for teams to navigate and use.
  2. Value for money: Given its feature set and pricing, Zoho CRM offers a good value for money.
  3. Personalizable y Escalable: With its customization options and different pricing tiers, Zoho CRM can scale as your business grows.


  1. Limited Features in Lower Tiers: The features in the lower pricing tiers are somewhat limited, so you might need to upgrade to get access to the full suite of tools.
  2. Atención al cliente: Some users have noted that Zoho’s customer support could be improved.

En una palabra, CRM de Zoho is a solid choice for commercial real estate businesses seeking a user-friendly, cost-effective CRM solution that can grow with their business.

Software CRMPrecioventajasContras
CRM de ZohoStarting at $12/user/monthUser-friendly, Value for money, Customizable and ScalableLimited Features in Lower Tiers, Customer Support

CRM de HubSpot

características de hubspot

Continuing our deep-dive into the best commercial real estate CRM software, let’s take a look at CRM de HubSpot. Known for its intuitive design and user-friendly interface, HubSpot CRM is a favorite among businesses of all sizes.

Lea también: Revisión de CRM de HubSpot

One of the standout features of HubSpot CRM is its seamless integration with the wider HubSpot ecosystem. This integration allows businesses to bring their marketing, sales, and customer service efforts together, creating a unified, streamlined customer experience.

Características clave

  1. Gestión de contactos: HubSpot CRM offers detailed contact management, allowing you to easily track contact interactions, manage contact data, and streamline communications.
  2. Gestión de tuberías: Track deals, stages, and projected revenue with an easy-to-understand visual sales pipeline.
  3. Email Tracking and Templates: With HubSpot CRM, you can track email opens, clicks, and interactions. Plus, it provides customizable email templates for quick and consistent communication.
  4. Integration with HubSpot Suite: Seamlessly integrate with HubSpot’s marketing, sales, and service hubs for an all-in-one business solution.
  5. Free Version Available: One of the key attractions of HubSpot CRM is its free version, which offers a solid suite of features for small businesses or teams starting with CRM.


One of the key differentiators for HubSpot CRM is that it offers a fairly robust free version. For more advanced features, HubSpot provides several paid plans: The Starter plan begins at $50 per user per month, the Professional plan at $500 per month (up to 5 users), and the Enterprise plan at $1,200 per month (up to 10 users).


  1. Facilidad de uso: HubSpot CRM is known for its user-friendly interface, making it accessible for users of all skill levels.
  2. Integration with HubSpot Ecosystem: If you’re already using or considering using HubSpot’s marketing or sales software, their CRM integrates seamlessly.
  3. Free Version Available: For small businesses or those just starting with CRM, HubSpot’s free version can be a great starting point.


  1. Pricing for Advanced Features: While HubSpot CRM does offer a free version, the costs can quickly add up if you require more advanced features or have a larger team.
  2. Customization Limitations: Some users have noted that HubSpot CRM can be somewhat limited in terms of customization options, compared to some other CRMs on the market.

In conclusion, if you’re looking for an intuitive, easy-to-use CRM software that integrates well with other hubspot products, HubSpot CRM may be a solid choice for your commercial real estate business.

Software CRMPrecioventajasContras
CRM de HubSpotFree tier available. Paid plans start at $50/user/monthEase of Use, Integration with HubSpot Ecosystem, Free Version AvailablePricing for Advanced Features, Customization Limitations


CRM pipeline

Our exploration of the best commercial real estate CRM software wouldn’t be complete without discussing Pipedrive. Pipedrive, a CRM designed by salespeople for salespeople, offers a visually pleasing and easy-to-use platform for managing your real estate leads and deals.

Lea también: Revisión de Pipedrive

With a primary focus on pipeline management, Pipedrive makes it simple to visualize your sales process and ensure no deal falls through the cracks.

Lea también: Pipedrive frente a HubSpot

Características clave

  1. Canal de ventas visual: Pipedrive’s standout feature is its visual sales pipeline, which allows you to easily track and manage your deals at every stage.
  2. Email Integration & Tracking: Pipedrive integrates with your email to streamline communication and allows you to track email opens and clicks.
  3. Activity & Goal Tracking: You can set goals, track performance against those goals, and monitor sales activities to keep your team on track.
  4. Valoración de prospectos: Pipedrive helps you to identify hot leads and prioritize follow-ups with its built-in lead scoring feature.
  5. Mobile Apps: Pipedrive provides fully functional iOS and Android apps, enabling you to manage your pipeline on the go.


Pipedrive offers several pricing tiers to meet a variety of needs and budgets. The Essential plan starts at $12.50 per user per month, the Advanced plan costs $24.90 per user per month, and the top-tier Professional plan is $49.90 per user per month. For large teams seeking advanced customization and priority support, there’s also an Enterprise plan at $99 per user per month.


  1. Facilidad de uso: Pipedrive’s simple and intuitive interface is one of its main advantages, making it easy for teams to start using it with minimal training.
  2. Strong Pipeline Management: With a clear visual pipeline, Pipedrive shines when it comes to managing and tracking deals.
  3. Good Integration: Pipedrive integrates well with a variety of tools and software, enhancing its functionality.


  1. Limited Features in Lower Tiers: The lower-tier pricing plans offer limited features, requiring upgrades for more comprehensive functionality.
  2. Lack of Marketing Features: Pipedrive primarily focuses on sales, so it might lack some marketing features that other CRM systems offer.

All in all, Pipedrive is an excellent choice for commercial real estate businesses that value a simple, visually pleasing interface and strong sales pipeline management.

Software CRMPrecioventajasContras
PipedriveStarting at $12.50/user/monthEase of Use, Strong Pipeline Management, Good IntegrationLimited Features in Lower Tiers, Lack of Marketing Features


Realvolve user experience (1)

As we delve further into the realm of the best commercial real estate CRM software, it’s essential to spotlight an industry-specific solution, Realvolve. Realvolve is a CRM designed explicitly for real estate professionals, providing a tailored platform for managing relationships, transactions, and tasks.

This CRM is a fantastic option for commercial real estate brokers who want to stay on top of their client relationships and automate workflows to save time and enhance productivity.

Características clave

  1. Property and Transaction Management: Realvolve enables you to manage properties and transactions with ease, track important dates, and stay ahead of tasks.
  2. Automatización del flujo de trabajo: Realvolve’s robust automation features help streamline daily tasks, so you can focus more on relationship-building and less on administrative work.
  3. Gestión de contactos: With detailed contact profiles, you can keep track of your clients’ information, preferences, and interactions all in one place.
  4. Calendar and Task Management: Realvolve integrates with Google Calendar and allows you to schedule tasks, ensuring nothing slips through the cracks.
  5. Integración: Realvolve seamlessly integrates with other tools like Evernote, Dropbox, Google Apps, and more, allowing you to streamline your operations.


Realvolve offers several pricing tiers starting with their Starter package at $49 per user per month, their Pro plan at $99 per user per month, and for those who want unlimited contacts and transactions, their Enterprise plan at $199 per user per month.


  1. Tailored for Real Estate: Being a real estate-specific CRM, Realvolve understands the unique needs of real estate professionals and caters to those needs effectively.
  2. Strong Workflow Automation: Realvolve’s automation features can help save time and increase efficiency.
  3. Good Integration: Realvolve integrates with many popular tools and software, enhancing its functionality and making it a comprehensive workspace.


  1. Curva de aprendizaje: As with many CRM systems, there can be a learning curve when first using Realvolve.
  2. Precios: For small businesses or individual agents, Realvolve might be a bit pricey compared to some other options on the market.

In conclusion, for those in the commercial real estate business who want a CRM designed with their industry in mind, Realvolve is a fantastic option worth considering.

Software CRMPrecioventajasContras
RealvolveStarting at $49/user/monthTailored for Real Estate, Strong Workflow Automation, Good IntegrationLearning Curve, Pricing


Apto user experience (1)

Rounding out our list of the best commercial real estate CRM software es Apto. Built specifically for commercial properties, Apto is a comprehensive CRM and deal management platform that helps brokers manage contacts, properties, listings, and deals from one central location.

This powerful platform streamlines the entire deal lifecycle, making it easier for brokers to manage their back office management and maximize their deal-making capabilities.

Características clave

  1. Contact and Property Management: Apto allows you to manage client relationships and property data in one unified platform.
  2. Gestión de acuerdos: With Apto, you can track deals from initial contact through final listing, ensuring you stay on top of every opportunity.
  3. Administración de tareas: Apto lets you set tasks, reminders, and follow-ups to keep your workflow organized.
  4. Visualización de datos: Apto provides robust reporting and analytics tools that allow you to visualize and analyze your data to make informed decisions.
  5. Integración: Apto integrates with various tools and applications, such as Google Workspace and Microsoft Office, allowing you to streamline your workflow.


Apto offers customized pricing based on the specific needs and size of your brokerage. For detailed pricing information, you’ll need to contact Apto directly.


  1. Industry-Specific: Designed specifically for commercial real estate, Apto understands the unique needs of the industry and caters to them effectively.
  2. Comprehensive Features: Apto provides a range of features covering contact and property management, deal tracking, task management, and data visualization, making it a comprehensive platform for real estate professionals.
  3. Robust Reporting and Analytics: Apto’s strong reporting and data visualization capabilities allow you to glean actionable insights from your data.


  1. Price Transparency: Apto does not provide upfront pricing information on their website, which some users might find inconvenient.
  2. Curva de aprendizaje: As with many feature-rich platforms, there can be a learning curve when first getting started with Apto.

In conclusion, if you’re a commercial real estate professional looking for a comprehensive, industry-specific CRM, Apto may be the perfect solution for your needs.

Software CRMPrecioventajasContras
AptoPrecios personalizadosIndustry-Specific, Comprehensive Features, Robust Reporting and AnalyticsPrice Transparency, Learning Curve


clientlook user experienc (1)

As we continue our journey through the best commercial real estate CRM software, let’s shine the spotlight on ClientLook. This is another CRM system specifically crafted for the commercial real estate industry, offering a robust solution for brokers, owners, and investors.

Built to simplify your day-to-day operations, ClientLook helps you connect your contacts, properties, listings, and deals, allowing you to manage everything from one unified platform.

Características clave

  1. Unified Workspace: With ClientLook, you can seamlessly manage your deals, contacts, properties, and listings in one place.
  2. Back-Office Support: ClientLook provides a unique back-office support feature where their team helps you update records, add new contacts, or create follow-up activities, saving you time and boosting productivity.
  3. Seamless Integrations: ClientLook integrates with a number of leading industry platforms like LoopNet, Mailchimp, and CompStak, creating a powerful, all-in-one platform.
  4. Collaborative Tools: ClientLook allows you to share your commercial real estate CRM data with your team, promoting efficient collaboration.
  5. Virtual Assistant Feature: A standout feature is the built-in virtual assistant service that assists with data entry and management tasks.


ClientLook offers a straightforward pricing structure at $89 per user per month, making it a simple and affordable CRM solution for your commercial real estate business.


  1. CRE Specific: Tailored specifically for commercial real estate professionals, ClientLook offers a suite of features that cater to the unique needs of the industry.
  2. Virtual Assistant Service: This unique feature sets ClientLook apart, offering hands-on help with data management tasks.
  3. Back-Office Support: Beyond software, ClientLook provides back-office support to help manage and update your CRM data.


  1. Lack of Advanced Automation: While ClientLook offers solid core features, it may lack some of the more advanced automation capabilities found in larger, more generic CRM platforms.
  2. Interfaz de usuario: Some users have noted that the interface, while functional, is not as modern or visually appealing as some other options.

In a nutshell, if you’re seeking a straightforward, industry-specific CRM with unique virtual assistance features, ClientLook could be an excellent fit for your commercial real estate business.

Software CRMPrecioventajasContras
ClientLook$89/usuario/mesCRE Specific, Virtual Assistant Service, Back-Office SupportLack of Advanced Automation, User Interface

Choosing the Right CRM for Your Commercial Real Estate Business

Now that we’ve dissected the top contenders for the best commercial real estate CRM software, you might find yourself asking, “How do I choose the right one?” It’s a pivotal question because the right CRM can revolutionize your commercial real estate operations, while a poor choice can lead to unnecessary hassle and lost time.

Cómo seleccionar un CRM

The fact is, there’s no one-size-fits-all solution when it comes to CRM systems. The optimal software for your business will largely depend on your specific needs, goals, and workflow. Here are some key factors you should consider to make the most informed decision:

  1. Understand Your Needs: Are you looking for a comprehensive solution to manage your entire business processes, or do you need a CRM focusing on specific aspects like contact management, pipeline management, or marketing automation? Understanding your specific requirements is the first step toward choosing the right CRM.
  2. Evaluate Key Features: From lead management to client communication and deal management, identify the key features you absolutely need in a CRM. Make a list and use it as a guide when you evaluate different platforms.
  3. Consider Your Budget: Price is a significant factor. CRM systems can range from being free (with limited features) to several hundreds of dollars per user per month. Consider your budget and how much you’re willing to invest in a CRM system.
  4. Facilidad de uso: The best CRM is one that your team will actually use. Consider the learning curve associated with each platform and how user-friendly it is.
  5. Integración: Does the CRM integrate well with other tools you already use? Good integration can streamline your operations and enhance your overall efficiency.
  6. Personalización y Escalabilidad: As your business grows, your CRM should be able to grow with you. Look for software that’s customizable and scalable.

Recuerda el best commercial real estate CRM software isn’t necessarily the one with the most features or the highest price tag. It’s the one that fits seamlessly into your business model, improves your daily operations, and ultimately, helps you serve your clients better.

So, take your time, do your homework, and you’ll find the perfect CRM that’s tailor-made for your commercial real estate business.


And there you have it! We’ve taken a deep dive into the best commercial real estate CRM software and explored how these power-packed platforms can truly revolutionize your commercial real estate operations.

From Salesforce’s robust and customizable features, Zoho CRM’s fantastic value for money, HubSpot CRM’s user-friendly and comprehensive capabilities, to real estate specific options like Realvolve, Apto, and ClientLook, the market is brimming with potential options.

Navigating the sea of CRM options can feel daunting, but remember, your focus should always be on finding a CRM that fits your unique needs and workflows. Whether you’re a small agency or a sprawling commercial real estate empire, there’s a CRM out there that’s perfect for you.

In your journey, you’re not alone. Lean on reviews, ask for recommendations, and don’t shy away from taking advantage of free trials. After all, you’re about to invest in a tool that will become an integral part of your day-to-day operations.

Elegir el software de CRM adecuado is like choosing the perfect assistant: they should be there to make your life easier, not more complicated. And once you find the perfect fit, you’ll wonder how you ever managed without it.

So, here’s to finding your perfect CRM match and to the future of your commercial real estate business. To efficiency, productivity, and success! After all, isn’t that what great technology is all about?

Preguntas frecuentes

1. What is Commercial Real Estate CRM Software?

Commercial real estate CRM (Customer Relationship Management) software is a tool that helps commercial real estate professionals manage their interactions with current and potential clients. It helps organize contact information, manage leads, track interactions, manage tasks, and more, all with the goal of improving business relationships and streamlining processes.

2. Why Do I Need a CRM for My Commercial Real Estate Business?

A CRM is like your business’s personal assistant. It helps you manage client relationships, track deals, schedule tasks, and generally stay organized. With a CRM, you can improve client communication, enhance lead generation and management, automate business processes, and boost your overall business management efficiency.

3. Is a Generic CRM Software Better or Should I Opt for a Real Estate-Specific CRM?

It depends on your business needs. Generic CRM software like Salesforce, Zoho, and HubSpot offer robust features that cater to a wide range of businesses. However, a real estate-specific CRM like Realvolve, Apto, or ClientLook might offer industry-specific features that better suit the needs of commercial real estate professionals. Consider your business requirements and choose accordingly.

4. How Much Does a Good Commercial Real Estate CRM Software Cost?

The cost of CRM software varies widely based on the features, number of users, and the specific needs of your business. Some CRM software, like HubSpot, offers a free version with basic features. Other CRMs like Salesforce, Zoho, Realvolve, and ClientLook have a range of pricing plans, starting from as low as $20 per user per month to several hundred dollars per month for more advanced features and capabilities.

5. Is it Difficult to Implement a New CRM Software in My Business?

The implementation process varies from one CRM software to another. Most CRM providers offer support during the setup process, and many also provide resources and tutorials to help you get started. Remember, any new tool can take some time to get used to, but once you and your team get the hang of it, a good CRM can significantly enhance your business efficiency.

6. Can a CRM Software Really Boost My Business Efficiency?

Absolutely! A CRM system can streamline your business processes, automate tasks, improve client communication, enhance lead management, and provide valuable insights through reporting tools. All of these can significantly boost your business efficiency, helping you serve your clients better and grow your business.

7. How Do I Choose the Right CRM Software for My Business?

Choosing the right CRM depends on your business needs. Consider your business size, budget, specific needs (like contact management, deal management, etc.), and whether you need a generic or real estate-specific CRM. Also, look at the CRM’s ease of use, integration with other tools you use, and scalability. Taking the time to understand your requirements and evaluate different options will help you choose the perfect CRM for your business.

Comparación de los 7 mejores software de CRM inmobiliario comercial en 2023
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Comparación de los 7 mejores software de CRM inmobiliario comercial en 2023
This article describes Comparing the 7 Best Commercial Real Estate CRM Software in 2023
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