SoftwareGlimpse

Livestorm vs Zoom

Compare Livestorm and Zoom on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20266 evidence sources10 screenshotsHow we compare

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Livestorm

6.8/10

Browser-based webinar and virtual events platform for marketing teams.

Best for

• Marketing teams running webinars and virtual product events
• Teams wanting browser-based events with CRM-connected registration
• Organizations preferring attendee-credit pricing over host seats

No free plan

Visit Livestorm

VS

Our verdict

No universal winner

No universal winner. Choose based on which criteria matter most for your team.

Livestorm is better for

✓ Campaign content
✓ Marketing automation
✓ Funnel conversion
✓ Analytics & attribution

Zoom is better for

✓ Ease of use
✓ Integrations
✓ Scalability
✓ Value for money

Choose Livestorm if: Marketing teams running webinars and virtual product events

Choose Zoom if: Organisations already standardised on Zoom meetings that want to add Zoom Phone

See detailed comparison ↓

Zoom

8.4/10

Meetings-first Workplace suite plus Zoom Phone UCaaS — Phone US/CA Unlimited research floor ~$15–16/user/month; free meetings/chat exist but Phone is paid.

Best for

• Organisations already standardised on Zoom meetings that want to add Zoom Phone
• Hybrid teams that need video-first collaboration with optional cloud PBX
• SMB through enterprise buyers who value freemium Workplace entry before paying for Phone

Starting from $15.00/user/mo

Free plan available

Livestorm vs Zoom at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

Ease of useZoom
Livestorm
Zoom
Campaign contentLivestorm
Livestorm
Zoom
Marketing automationLivestorm
Livestorm
Zoom
Funnel conversionLivestorm
Livestorm
Zoom
Analytics & attributionLivestorm
Livestorm
Zoom

Which marketing is better for you?

Quick picks based on fit — not a universal ranking.

→ Livestorm
Best for campaign content
Stronger coverage across content calendar, email sms channels.
→ Livestorm
Best for marketing automation
Stronger coverage across marketing automation.
→ Livestorm
Best for funnel conversion
Stronger coverage across funnel builder, landing pages, forms lead capture.
→ Zoom
Best for ease of use
Zoom leads on ease of use (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Zoom
Best for integrations
Zoom leads on integrations (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Zoom
Best for scalability
Zoom leads on scalability (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

Campaign content
Livestorm wins
Livestorm
Stronger coverage across content calendar, email sms channels.
Zoom
Trails Livestorm on this criterion
Marketing automation
Livestorm wins
Livestorm
Stronger coverage across marketing automation.
Zoom
Trails Livestorm on this criterion
Funnel conversion
Livestorm wins
Livestorm
Stronger coverage across funnel builder, landing pages, forms lead capture.
Zoom
Trails Livestorm on this criterion
Brand monitoring
Depends
Livestorm
Livestorm vs Zoom on brand monitoring is not a scored universal winner in current research — choose by job fit.
Zoom
Livestorm vs Zoom on brand monitoring is not a scored universal winner in current research — choose by job fit.
Value for money
Zoom wins
Livestorm
Trails Zoom on this criterion
Zoom
Zoom leads on value for money (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Which should you choose?

Choose Livestorm if

Marketing teams running webinars and virtual product events
Teams wanting browser-based events with CRM-connected registration
Organizations preferring attendee-credit pricing over host seats

Choose Zoom if

Organisations already standardised on Zoom meetings that want to add Zoom Phone
Hybrid teams that need video-first collaboration with optional cloud PBX
SMB through enterprise buyers who value freemium Workplace entry before paying for Phone

Related comparisons

Alternatives to consider

How we compare

A short look at the comparison process. Full methodology

1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.

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Independent criterion outcomes
No invented scores or prices
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