Kit vs Mailjet
Compare Kit and Mailjet on features, pricing, and buyer fit using the same researched criteria.
Kit
Creator and newsletter ESP (formerly ConvertKit) with landing pages, automations, and digital product selling.
Best for
- • Creators and newsletter publishers monetizing an audience
- • Writers/coaches needing landing pages, forms, and visual automations
- • Teams migrating from ConvertKit-era workflows under the Kit brand
Starting from $33.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Kit and Mailjet. Choose Kit when Creators and newsletter publishers monetizing an audience. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Kit is better for
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Tie
- • Automation
- • Landing pages
- • Integrations
Choose Kit if: Creators and newsletter publishers monetizing an audience
Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • EU/SMB teams needing marketing + transactional email in one vendor
- • Developers wanting API/SMTP alongside campaigns
- • Buyers comparing send-volume pricing vs contact-tier ESPs
Starting from $9.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Kit and Mailjet.
Campaigns
| Feature | Kit | Mailjet | Winner |
|---|---|---|---|
| Email campaigns | Strong | Strong | Tie |
| Newsletter builder | Strong | Strong | Tie |
| Email templates | Strong | Strong | Tie |
| Drag-and-drop editor | Strong | Strong | Tie |
| Landing pages | Strong | Strong | Tie |
| Forms | Strong | Strong | Tie |
Automation & targeting
| Feature | Kit | Mailjet | Winner |
|---|---|---|---|
| Automation workflows | Strong | Strong | Tie |
| Segmentation | Strong | Strong | Tie |
| Personalization | Strong | Strong | Tie |
| A/B testing | Strong | Strong | Tie |
| Transactional email | Moderate | Strong | Mailjet |
Platform
| Feature | Kit | Mailjet | Winner |
|---|---|---|---|
| Analytics | Strong | Strong | Tie |
| Deliverability tools | Strong | Strong | Tie |
| AI content generation | Moderate | Strong | Mailjet |
Additional capabilities
| Feature | Kit | Mailjet | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
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