Jira Service Management vs Rootly
Compare Jira Service Management and Rootly on features, pricing, and buyer fit using the same researched criteria.

Jira Service Management
Atlassian ITSM on Jira Cloud — Free ≤3 agents; Standard from $20/agent/mo; Premium ~$51.42/agent/mo; Enterprise contact.
Best for
- • Teams already on Jira Cloud who need a service desk
- • IT/HR/ops request management next to engineering issues
- • Buyers who want a published agent SKU under ServiceNow TCO
Starting from $20.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Jira Service Management is better for
- ✓ Free plan
- ✓ Integrations
- ✓ Security & admin
Choose Jira Service Management if: Teams already on Jira Cloud who need a service desk
Choose Rootly if: Slack-first teams buying incident command at a published $20/user floor

Rootly
Incident response — Incident Response Essentials $20/user/mo; On-Call Essentials $20/user; Enterprise custom. Does not outrank PagerDuty 8.0.
Best for
- • Slack-first teams buying incident command at a published $20/user floor
- • Buyers who will add On-Call Essentials only if they need paging
- • Comparisons versus FireHydrant Pro $25 and incident.io Team $15
Starting from $20.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Jira Service Management and Rootly.
Capabilities
| Feature | Jira Service Management | Rootly | Winner |
|---|---|---|---|
| Incident management | Strong | Strong | Tie |
| Change & problem management | Strong | Moderate | Jira Service Management |
| Service catalog | Strong | Limited | Jira Service Management |
| Infrastructure monitoring | Moderate | Moderate | Tie |
| APM & distributed tracing | Limited | Limited | Tie |
| Log management | Moderate | Limited | Jira Service Management |
| Source control & repos | Limited | Limited | Tie |
| CI/CD & automation | Moderate | Moderate | Tie |
| Hosting control panel | Limited | Limited | Tie |
| Proxy / web data network | Limited | Limited | Tie |
| ITSM AI assistance | Strong | Moderate | Jira Service Management |
| Developer AI assistance | Moderate | Moderate | Tie |
| On-call & paging | Strong | Moderate | Jira Service Management |
| Enterprise security & SSO | Strong | Moderate | Jira Service Management |
| Analytics & reporting | Strong | Strong | Tie |
| Managed hosting platform | Not evidenced | Limited | — |
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