ClickFunnels vs Freshmarketer
Compare ClickFunnels and Freshmarketer on features, pricing, and buyer fit using the same researched criteria.
ClickFunnels
Funnel and landing-page platform for creators and marketers — a primary Kartra peer for all-in-one funnel stacks.
Best for
- • Creators and info-product marketers building sales funnels
- • Teams comparing Kartra for all-in-one funnel stacks
- • Buyers whose primary job is funnel conversion pages + email
Starting from $97.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ClickFunnels and Freshmarketer. Choose ClickFunnels when Creators and info-product marketers building sales funnels. Choose Freshmarketer when Teams already in or considering Freshworks CRM. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ClickFunnels is better for
- ✓ Campaign content
- ✓ Funnel conversion
Freshmarketer is better for
- ✓ Marketing automation
- ✓ Integrations
- ✓ Value for money
- ✓ AI capabilities
Tie
- • Ease of use
- • Analytics & attribution
- • Brand monitoring
Choose ClickFunnels if: Creators and info-product marketers building sales funnels
Choose Freshmarketer if: Teams already in or considering Freshworks CRM
Freshmarketer
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Best for
- • Teams already in or considering Freshworks CRM
- • SMBs wanting marketing automation with a free starting tier
- • Multichannel nurture (email + messaging)
Starting from $15.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ClickFunnels and Freshmarketer. Numeric bars appear only when both products have approved scores.
- Tie
Ease of use
How quickly teams become productive.
ClickFunnels and Freshmarketer are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels7/10Freshmarketer7/10 - ClickFunnels
Campaign content
Campaign and content workflow strength.
ClickFunnels leads on campaign content (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels8/10Freshmarketer6/10 - Freshmarketer
Marketing automation
Automation journeys beyond a basic email blast.
Freshmarketer leads on marketing automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels7/10Freshmarketer9/10 - ClickFunnels
Funnel conversion
Landing pages, funnels, and conversion tooling.
ClickFunnels leads on funnel conversion (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels9/10Freshmarketer7/10 - Tie
Analytics & attribution
Reporting and attribution for marketing programs.
ClickFunnels and Freshmarketer are close on analytics attribution (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels7/10Freshmarketer7/10 - Tie
Brand monitoring
Social listening and brand monitoring depth.
ClickFunnels and Freshmarketer are close on brand monitoring (3/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels3/10Freshmarketer3/10 - Freshmarketer
Integrations
Important third-party integrations.
Freshmarketer leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels7/10Freshmarketer8/10 - Tie
Scalability
Fit as team size and complexity grow.
ClickFunnels and Freshmarketer are close on scalability (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels7/10Freshmarketer7/10 - Freshmarketer
Value for money
Capability relative to total cost of ownership.
Freshmarketer leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels6/10Freshmarketer8/10 - Freshmarketer
AI capabilities
Useful AI assistance for the primary job.
Freshmarketer leads on ai capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClickFunnels7/10Freshmarketer8/10
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.