ClickFunnels vs Freshmarketer
Compare ClickFunnels and Freshmarketer on features, pricing, and buyer fit using the same researched criteria.
ClickFunnels
Funnel and landing-page platform for creators and marketers — a primary Kartra peer for all-in-one funnel stacks.
Best for
- • Creators and info-product marketers building sales funnels
- • Teams comparing Kartra for all-in-one funnel stacks
- • Buyers whose primary job is funnel conversion pages + email
Starting from $97.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ClickFunnels and Freshmarketer. Choose ClickFunnels when Creators and info-product marketers building sales funnels. Choose Freshmarketer when Teams already in or considering Freshworks CRM. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ClickFunnels is better for
- ✓ Campaign content
- ✓ Funnel conversion
Freshmarketer is better for
- ✓ Marketing automation
- ✓ Integrations
- ✓ Value for money
- ✓ AI capabilities
Tie
- • Ease of use
- • Analytics & attribution
- • Brand monitoring
Choose ClickFunnels if: Creators and info-product marketers building sales funnels
Choose Freshmarketer if: Teams already in or considering Freshworks CRM
Freshmarketer
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Best for
- • Teams already in or considering Freshworks CRM
- • SMBs wanting marketing automation with a free starting tier
- • Multichannel nurture (email + messaging)
Starting from $15.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for ClickFunnels and Freshmarketer.
Capabilities
| Feature | ClickFunnels | Freshmarketer | Winner |
|---|---|---|---|
| Social scheduling | Moderate | Moderate | Tie |
| Content calendar | Moderate | Limited | ClickFunnels |
| Social listening | Limited | Limited | Tie |
| Funnel builder | Strong | Moderate | ClickFunnels |
| Landing pages | Strong | Strong | Tie |
| Marketing automation | Strong | Strong | Tie |
| Forms & lead capture | Strong | Strong | Tie |
| Analytics | Strong | Strong | Tie |
| Ads management | Limited | Moderate | Freshmarketer |
| Reputation & reviews | Limited | Limited | Tie |
| Webinars | Moderate | Limited | ClickFunnels |
| Email / SMS channels | Strong | Strong | Tie |
| Team collaboration | Strong | Strong | Tie |
| AI content generation | Strong | Strong | Tie |
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.