SoftwareGlimpse

ClickFunnels vs Freshmarketer

Compare ClickFunnels and Freshmarketer on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20265 evidence sources5 screenshotsHow we compare

Compare another

ClickFunnels

6.8/10

Funnel and landing-page platform for creators and marketers — a primary Kartra peer for all-in-one funnel stacks.

Best for

• Creators and info-product marketers building sales funnels
• Teams comparing Kartra for all-in-one funnel stacks
• Buyers whose primary job is funnel conversion pages + email

Starting from $97.00/user/mo

No free plan

Visit ClickFunnels

VS

Our verdict

No universal winner

There is no universal winner between ClickFunnels and Freshmarketer. Choose ClickFunnels when Creators and info-product marketers building sales funnels. Choose Freshmarketer when Teams already in or considering Freshworks CRM. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

ClickFunnels is better for

✓ Campaign content
✓ Funnel conversion

Freshmarketer is better for

✓ Marketing automation
✓ Integrations
✓ Value for money
✓ AI capabilities

Tie

• Ease of use
• Analytics & attribution
• Brand monitoring

Choose ClickFunnels if: Creators and info-product marketers building sales funnels

Choose Freshmarketer if: Teams already in or considering Freshworks CRM

See detailed comparison ↓

Freshmarketer

7/10

Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.

Best for

• Teams already in or considering Freshworks CRM
• SMBs wanting marketing automation with a free starting tier
• Multichannel nurture (email + messaging)

Starting from $15.00/user/mo

Free plan available

Visit Freshmarketer

ClickFunnels vs Freshmarketer at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

Ease of useTie
ClickFunnels
Freshmarketer
Campaign contentClickFunnels
ClickFunnels
Freshmarketer
Marketing automationFreshmarketer
ClickFunnels
Freshmarketer
Funnel conversionClickFunnels
ClickFunnels
Freshmarketer
Analytics & attributionTie
ClickFunnels
Freshmarketer

Which marketing is better for you?

Quick picks based on fit — not a universal ranking.

→ ClickFunnels
Best for campaign content
ClickFunnels leads on campaign content (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ ClickFunnels
Best for funnel conversion
ClickFunnels leads on funnel conversion (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Freshmarketer
Best for marketing automation
Freshmarketer leads on marketing automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Freshmarketer
Best for integrations
Freshmarketer leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Freshmarketer
Best for value for money
Freshmarketer leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

Campaign content
ClickFunnels wins
ClickFunnels
ClickFunnels leads on campaign content (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer
Trails ClickFunnels on this criterion
Marketing automation
Freshmarketer wins
ClickFunnels
Trails Freshmarketer on this criterion
Freshmarketer
Freshmarketer leads on marketing automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Funnel conversion
ClickFunnels wins
ClickFunnels
ClickFunnels leads on funnel conversion (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer
Trails ClickFunnels on this criterion
Brand monitoring
Tie
ClickFunnels
ClickFunnels and Freshmarketer are close on brand monitoring (3/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer
ClickFunnels and Freshmarketer are close on brand monitoring (3/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Freshmarketer wins
ClickFunnels
Trails Freshmarketer on this criterion
Freshmarketer
Freshmarketer leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Which should you choose?

Choose ClickFunnels if

Creators and info-product marketers building sales funnels
Teams comparing Kartra for all-in-one funnel stacks
Buyers whose primary job is funnel conversion pages + email

Choose Freshmarketer if

Teams already in or considering Freshworks CRM
SMBs wanting marketing automation with a free starting tier
Multichannel nurture (email + messaging)

Related comparisons

Alternatives to consider

How we compare

A short look at the comparison process. Full methodology

1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between ClickFunnels and Freshmarketer?

Use Best marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.

Best marketing software Compare another

Independent criterion outcomes
No invented scores or prices
Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.