Clay vs ZoomInfo
Compare Clay and ZoomInfo on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • Multi-provider enrichment and creative GTM workflows
- • Teams that want published headline pricing and waterfall flexibility
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
Clay fits GTM engineers building multi-provider waterfalls with clearer self-serve packaging; ZoomInfo fits enterprise buyers prioritizing proprietary data depth, intent, and CRM sync under custom-quote contracts.
Clay is better for
- ✓ Email outreach
- ✓ Value for money
ZoomInfo is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Integrations
Tie
- • Ease of use
Choose Clay if: Multi-provider enrichment and creative GTM workflows
Choose ZoomInfo if: Enterprise NA contact depth, intent, and Copilot-style prioritization
ZoomInfo
Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.
Best for
- • Enterprise NA contact depth, intent, and Copilot-style prioritization
- • RevOps needing deep CRM sync under an enterprise data contract
No free plan
Clay vs ZoomInfo pricing
Clay publishes Free/Launch/Growth headlines; ZoomInfo is custom-quote enterprise packaging. Provider credits in Clay and ZoomInfo licenses/add-ons both drive real TCO — model usage, not sticker alone.
Clay
From $167.00/user/mo
ZoomInfo
See plans
Clay
Starting from $167.00/user/mo
Free trial available
- Free$0.00/user/mo
- LaunchPopular$167.00/mo
- Growth$446.00/mo
- EnterpriseCustom
ZoomInfo
Starting price not evidenced
Free trial available
- ZoomInfo ProfessionalPopularCustom
- Copilot AdvancedCustom
- Copilot EnterpriseCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Clay
$2,505.00/mo
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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