Clay vs Reply.io
Compare Clay and Reply.io on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Reply.io. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Reply.io when Outbound SDR teams consolidating contact data and multichannel sequencing into one subscription. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Value for money
Reply.io is better for
- ✓ Ease of use
- ✓ Email outreach
- ✓ Integrations
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Reply.io if: Outbound SDR teams consolidating contact data and multichannel sequencing into one subscription
Reply.io
AI sales engagement platform for multichannel outbound across email, LinkedIn, calls, SMS, and WhatsApp with built-in B2B data.
Best for
- • Outbound SDR teams consolidating contact data and multichannel sequencing into one subscription
- • Agencies running outreach infrastructure across multiple client workspaces
- • Teams evaluating AI SDR agents and AI personalization inside an engagement suite rather than as bolt-ons
Starting from $49.00/user/mo
No free plan
Clay vs Reply.io pricing
Clay researched starting price from $167/mo; a free plan is researched. Reply.io researched starting price from $49/mo. Affiliate economics excluded.
Clay
From $167.00/user/mo
Reply.io
From $49.00/user/mo
Clay
Starting from $167.00/user/mo
Free trial available
- Free$0.00/user/mo
- LaunchPopular$167.00/mo
- Growth$446.00/mo
- EnterpriseCustom
Reply.io
Starting from $49.00/user/mo
Free trial available
- Email Volume$49.00/user/mo
- Multichannel$89.00/user/mo
- Jason AI SDRCustom
- AgencyCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Clay
$2,505.00/mo
Reply.io
$735.00/mo
+$1,770.00/mo — Clay costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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