Campaign Monitor vs Kit
Compare Campaign Monitor and Kit on features, pricing, and buyer fit using the same researched criteria.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Best for
- • Brand-conscious teams prioritizing email design/templates
- • Agencies needing client/subaccount tooling (higher plans)
- • Marketers wanting AI writer/booster and benchmarked campaign insights
Starting from $13.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Campaign Monitor and Kit. Choose Campaign Monitor when Brand-conscious teams prioritizing email design/templates. Choose Kit when Creators and newsletter publishers monetizing an audience. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Campaign Monitor is better for
- ✓ Templates
Kit is better for
- ✓ Automation
- ✓ Landing pages
Tie
- • Segmentation
- • Analytics
- • Integrations
Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates
Choose Kit if: Creators and newsletter publishers monetizing an audience
Kit
Creator and newsletter ESP (formerly ConvertKit) with landing pages, automations, and digital product selling.
Best for
- • Creators and newsletter publishers monetizing an audience
- • Writers/coaches needing landing pages, forms, and visual automations
- • Teams migrating from ConvertKit-era workflows under the Kit brand
Starting from $33.00/user/mo
Free plan available
Campaign Monitor vs Kit pricing
Campaign Monitor researched starting price from $13/mo. Kit researched starting price from $33/mo; a free plan is researched. Affiliate economics excluded.
Campaign Monitor
From $13.00/user/mo
Kit
From $33.00/user/mo
Campaign Monitor
Starting from $13.00/user/mo
Free trial available
- Lite$13.00/mo
- From $13/mo at 0–500 contacts; send volume capped (~2,500 at lowest band).
- included contacts entry: 500
- max email sends monthly: 2500
- EssentialsPopular$31.00/mo
- From $31/mo at 0–500 contacts; unlimited monthly email sends.
- included contacts entry: 500
- Premier$171.00/mo
- From $171/mo at 0–500 contacts; unlimited sends; premier support features.
- included contacts entry: 500
- EnterpriseCustom
- Custom — large lists / security / billing; contact sales (50,001+ bands also push sales).
Kit
Starting from $33.00/user/mo
Free trial available
- Newsletter$0.00/user/mo
- Free creator newsletter plan with limited automations.
- CreatorPopular$33.00/mo
- From $33/mo at 1,000 subscribers (monthly).
- included subscribers entry: 1000
- Pro$66.00/mo
- From $66/mo at 1,000 subscribers (monthly).
- included subscribers entry: 1000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Campaign Monitor
$195.00/mo
Kit
$495.00/mo
+$300.00/mo — Kit costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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