Adapt.io vs Gong
Compare Adapt.io and Gong on features, pricing, and buyer fit using the same researched criteria.
Adapt.io
Regional B2B contact database with credit plans — Free; Starter $49/mo; Basic $99/mo; Custom contact sales; 7-day trial.
Best for
- • SMB/mid-market teams wanting a regional contact DB peer with published credit plans
- • Buyers who prefer credit (not seat) packaging and Chrome-led email finding
- • Teams exporting contacts into CRM or SEP tools rather than sequencing in-app
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Adapt.io and Gong. Choose Adapt.io when SMB/mid-market teams wanting a regional contact DB peer with published credit plans. Choose Gong when Revenue teams whose primary job is conversation intelligence and deal coaching. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Adapt.io is better for
- ✓ Ease of use
- ✓ Contact data
- ✓ Prospecting
- ✓ Value for money
Gong is better for
- ✓ Integrations
Tie
- • Email outreach
Choose Adapt.io if: SMB/mid-market teams wanting a regional contact DB peer with published credit plans
Choose Gong if: Revenue teams whose primary job is conversation intelligence and deal coaching
Gong
Conversation intelligence / revenue AI — per-user licenses + platform fee; custom proposal only (no public dollar list).
Best for
- • Revenue teams whose primary job is conversation intelligence and deal coaching
- • Orgs layering Gong beside CRM + SEP (Outreach/Salesloft)
- • Buyers who need call/meeting insight — not contact discovery
No free plan
Feature comparison
Grouped feature support from verified product research for Adapt.io and Gong.
Core CRM
| Feature | Adapt.io | Gong | Winner |
|---|---|---|---|
| Contact management | Strong | Moderate | Adapt.io |
| Lead management | Moderate | Moderate | Tie |
Sales engagement
| Feature | Adapt.io | Gong | Winner |
|---|---|---|---|
| Email sequences | Limited | Limited | Tie |
| Lead scoring | Moderate | Moderate | Tie |
Reporting
| Feature | Adapt.io | Gong | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Gong |
Platform
| Feature | Adapt.io | Gong | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| AI assistance | Moderate | Strong | Gong |
Additional capabilities
| Feature | Adapt.io | Gong | Winner |
|---|---|---|---|
| Contact data | Strong | Limited | Adapt.io |
| Prospecting | Strong | Moderate | Adapt.io |
| Data enrichment | Strong | Moderate | Adapt.io |
| Email outreach | Moderate | Moderate | Tie |
| CRM sync | Strong | Strong | Tie |
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