ActiveCampaign vs Moosend
Compare ActiveCampaign and Moosend on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Moosend. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Moosend when SMBs wanting automation with budget contact-tier pricing. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Moosend is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Moosend if: SMBs wanting automation with budget contact-tier pricing
Moosend
Budget-friendly email automation ESP with contact-tier Pro pricing and unlimited sends.
Best for
- • SMBs wanting automation with budget contact-tier pricing
- • Teams that send frequently and want unlimited sends on Pro
- • Buyers comparing Mailchimp/ActiveCampaign on TCO
Starting from $9.00/user/mo
No free plan
ActiveCampaign vs Moosend pricing
ActiveCampaign researched starting price from $15/mo. Moosend researched starting price from $9/mo. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Moosend
From $9.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Moosend
Starting from $9.00/user/mo
Free trial available
- ProPopular$9.00/mo
- From $9/mo at 500 contacts (research). Unlimited sends; automation included.
- included contacts entry: 500
- Moosend+Custom
- Pro plus add-ons (transactional volume, dedicated IPs, etc.) — custom.
- EnterpriseCustom
- Enterprise custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Moosend
$135.00/mo
+$90.00/mo — ActiveCampaign costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.