ActiveCampaign vs Kit
Compare ActiveCampaign and Kit on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Kit. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Kit when Creators and newsletter publishers monetizing an audience. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Kit is better for
- ✓ Landing pages
Tie
- • Templates
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Kit if: Creators and newsletter publishers monetizing an audience
Kit
Creator and newsletter ESP (formerly ConvertKit) with landing pages, automations, and digital product selling.
Best for
- • Creators and newsletter publishers monetizing an audience
- • Writers/coaches needing landing pages, forms, and visual automations
- • Teams migrating from ConvertKit-era workflows under the Kit brand
Starting from $33.00/user/mo
Free plan available
ActiveCampaign vs Kit pricing
ActiveCampaign researched starting price from $15/mo. Kit researched starting price from $33/mo; a free plan is researched. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Kit
From $33.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Kit
Starting from $33.00/user/mo
Free trial available
- Newsletter$0.00/user/mo
- Free creator newsletter plan with limited automations.
- CreatorPopular$33.00/mo
- From $33/mo at 1,000 subscribers (monthly).
- included subscribers entry: 1000
- Pro$66.00/mo
- From $66/mo at 1,000 subscribers (monthly).
- included subscribers entry: 1000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Kit
$495.00/mo
+$270.00/mo — Kit costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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