ActiveCampaign vs Campaign Monitor
Compare ActiveCampaign and Campaign Monitor on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Campaign Monitor. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Campaign Monitor when Brand-conscious teams prioritizing email design/templates. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Campaign Monitor is better for
- ✓ Templates
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Best for
- • Brand-conscious teams prioritizing email design/templates
- • Agencies needing client/subaccount tooling (higher plans)
- • Marketers wanting AI writer/booster and benchmarked campaign insights
Starting from $13.00/user/mo
No free plan
ActiveCampaign vs Campaign Monitor pricing
ActiveCampaign researched starting price from $15/mo. Campaign Monitor researched starting price from $13/mo. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Campaign Monitor
From $13.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Campaign Monitor
Starting from $13.00/user/mo
Free trial available
- Lite$13.00/mo
- From $13/mo at 0–500 contacts; send volume capped (~2,500 at lowest band).
- included contacts entry: 500
- max email sends monthly: 2500
- EssentialsPopular$31.00/mo
- From $31/mo at 0–500 contacts; unlimited monthly email sends.
- included contacts entry: 500
- Premier$171.00/mo
- From $171/mo at 0–500 contacts; unlimited sends; premier support features.
- included contacts entry: 500
- EnterpriseCustom
- Custom — large lists / security / billing; contact sales (50,001+ bands also push sales).
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Campaign Monitor
$195.00/mo
+$30.00/mo — ActiveCampaign costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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