ActiveCampaign vs AWeber
Compare ActiveCampaign and AWeber on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and AWeber. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose AWeber when Creators and solopreneurs needing email + landing pages + basic funnels. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
AWeber is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose AWeber if: Creators and solopreneurs needing email + landing pages + basic funnels
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators and solopreneurs needing email + landing pages + basic funnels
- • Teams wanting a free forever starter with phone/chat support culture
- • Users who prefer subscriber-based plans with explicit monthly send multipliers
Starting from $15.00/user/mo
Free plan available
ActiveCampaign vs AWeber pricing
ActiveCampaign researched starting price from $15/mo. AWeber researched starting price from $15/mo; a free plan is researched. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
AWeber
From $15.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
AWeber
Starting from $15.00/user/mo
Free trial available
- Free$0.00/user/mo
- Lifetime free up to 500 subscribers / 3,000 emails/mo (official docs).
- max contacts: 500
- max email sends monthly: 3000
- Lite$15.00/mo
- From $15/mo at 500 subscribers (annual ~$12.50/mo). 10× subscriber monthly send volume.
- included contacts entry: 500
- PlusPopular$30.00/mo
- From $30/mo at 500 subscribers (annual ~$20/mo). 12× send volume; higher list/LP/automation caps than Lite.
- included contacts entry: 500
- Unlimited$899.00/mo
- Flat $899/mo Unlimited subscribers per docs; up to 15× monthly sends per subscriber.
- Large account (100k+)Custom
- 100,000+ subscribers — contact sales / large-account pricing.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
AWeber
$225.00/mo
Similar estimated cost
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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