Midjourney
Midjourney is a catalogue substitute when Creative teams that want distinctive stills. Stay with Adobe Firefly when Designers already in Photoshop / Creative Cloud. Reasons come from approved editorial assessments — not a ranked best-of list.
Better when
- Creative teams that want distinctive stills
- Studios that can live with GPU-hour packs and Discord/web
Worse when
- Buyers who need Adobe-native Firefly + IP indemnification
- Teams that need a free tier to evaluate
Key tradeoff: Midjourney fits Creative teams that want distinctive stills; Adobe Firefly fits Designers already in Photoshop / Creative Cloud.

