Choose Webflow when the website visual quality is the product and ecommerce is a first-class but secondary job on the same CMS — and you will pay for both a Site plan and an Ecommerce plan.
Starting price
$29.00/user/month
Free plan
No
Free trial
No
Best for
Design-led brands that want a custom site and a curated catalog on one visual CMS
SoftwareGlimpse review
6.6/10
Average
Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor video
$25.00
per month (annual billing rate shown)
~$25/mo annual (May 2026 site-plan simplification). Required alongside an Ecommerce plan — not a store plan by itself.
$29.00
per month (annual billing rate shown)
$29/mo billed yearly — 500 items, 2% Webflow transaction fee. Requires a Site plan.
$74.00
per month (annual billing rate shown)
$74/mo billed yearly — 5,000 items, 0% Webflow transaction fee. Requires a Site plan.
$212.00
per month (annual billing rate shown)
$212/mo billed yearly — 15,000 items, 0% Webflow transaction fee. Requires a Site plan.
Verified captures from Webflow's product interface.
Official Webflow homepage Open Graph product visual.
Official Webflow marketing UI asset
https://webflow.com/ · Checked 2026-08-18
Choose Webflow when the website visual quality is the product and ecommerce is a first-class but secondary job on the same CMS — and you will pay for both a Site plan and an Ecommerce plan. Consider Wix for a simpler site+store tile; Squarespace for template-led design; Shopify if commerce ops are the center of gravity. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging, minimums and usage rates on the vendor site before purchase.
Bottom line
Ecommerce from $29/mo Standard annual (500 items, 2% fee) plus a required Site plan (~$25/mo Premium annual). Plus $74/mo (5,000 items, 0% fee); Advanced $212/mo (15,000 items). Confirm live on webflow.com/pricing.
| Webflow(this review) | Wix | Squarespace | Shopify | |
|---|---|---|---|---|
| Starting price | $29.00/user/month | $29.00/user/month | $23.00/user/month | $39.00/user/month |
| Free plan | No | Yes | No | No |
| Free trial | No | Yes | Yes | Yes |
Online storefront
Launch a branded online store with catalog, checkout, and payments.
Explore use case →Website-builder commerce
Launch a brand website and sell products from the same website builder.
Explore use case →Webflow may not be the best fit if…
Setup, implementation, migration, plans, and worth-it walkthroughs for this product.
