ACT! Review
CRM SOFTWAREACT! overall score 5.6/10 from equal-weight CRM criteria. Contact Swiftpage/ACT! sales for current packaging — precise list prices not asserted in this pack.
Starting price
Custom quote
Free plan
No
Free trial
Yes
Best for
Established SMBs already familiar with ACT!
SoftwareGlimpse review
5.6/10
Average
- Ease of use6
- Pipeline management6
- Sales automation5
- Email capabilities6
- Reporting5
- Customization6
ACT! vs top CRM
Detailed head-to-head comparisons to help you choose the right option.
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ACT! vs Affinity
Researched side-by-side comparison of ACT! and Affinity using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
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ACT! vs Agile CRM
Researched side-by-side comparison of ACT! and Agile CRM using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
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ACT! vs Apptivo
Researched side-by-side comparison of ACT! and Apptivo using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
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ACT! vs Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
- Features comparison
- Pricing & plans
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ACT! vs Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
- Features comparison
- Pricing & plans
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ACT! vs Capsule
Small-business CRM for contact management and straightforward sales pipelines.
- Features comparison
- Pricing & plans
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | ACT! | Affinity | Agile CRM | Apptivo | Attio |
|---|---|---|---|---|---|
| Starting price | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month | $0.00/user/month |
| Free plan | No | No | Yes | No | Yes |
| Free trial | Yes | No | No | Yes | Yes |
Key takeaways
Established SMBs already familiar with ACT!
CRM built for venture capital, private equity, and private capital relationship networks.
All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom