Mailchimp CRM-beoordeling

Verspreid de liefde

Belangrijkste leerpunten:

  • Mailchimp is a major player in the email marketing industry, owning 72.68% of the market share. It offers a wide range of features including email marketing, landing page creation, website builder, and CRM features.
  • Mailchimp has a strong reputation in the industry and is known for its user-friendly and visually appealing platform. It has a 96-99% deliverability rate and has advanced reporting capabilities and numerous integrations, making it a great choice for businesses that need in-depth analysis of their campaigns.
  • Mailchimp offers a free version and pricing plans starting at $11/month. Nonprofits and charities get a 15% discount, and businesses with more than 10,000 contacts get discounts as well. Real customer feedback is generally positive, with users appreciating the platform’s ease of use and powerful reporting features.
  • However, Mailchimp is not suitable for businesses that rely heavily on affiliate marketing, as it does not offer support for it. Its automation and segmentation features are also weak, making it less suitable for certain businesses. Businesses looking for alternatives to Mailchimp may consider Constant Contact, MailerLite, Omnisend, AWeber, Brevo, and HubSpot.

Inleiding tot Mailchimp

Mailchimp is an email marketing platform that has made a significant impact on businesses. In this section, we will examine Mailchimp’s introduction and its notable features: Mailchimp’s History and Reputation, and its unique Marketing Platform.

Mailchimp was founded in 2001 as an email newsletter service provider. It has since grown into a fully-fledged CRM platform used by over 20 million customers. As of 2021, it has a revenue of over $700 million and employs over 1,200 employees.

One of Mailchimp’s key features is its automation capabilities. It allows businesses to create targeted and personalized email campaigns based on customer behavior, demographics, and preferences. This feature alone has helped businesses achieve higher open and click-through rates, resulting in increased conversions and revenue.

Another unique aspect of Mailchimp is its all-in-one marketing platform. It not only offers email marketing services, but it also provides features for social media advertising, landing page creation, audience management, and more. This comprehensive approach enables businesses to streamline their marketing efforts and achieve a more significant ROI.

Overall, Mailchimp’s reputation as an industry leader and innovative platform is well-deserved. Its user-friendly interface and powerful features have made it a go-to solution for businesses of all sizes.

Mailchimp’s History and Reputation

Mailchimp is a famous email marketing tool, established in 2001. Co-founders Ben Chestnut and Dan Kurzius created this project for their web design company. Now, it is one of the most desired platforms because of its pocket-friendly pricing and user-friendly interface. Freddie, the chimpanzee, is Mailchimp’s mascot and a fan favorite.

Mailchimp has a vast number of users worldwide. This success is due to its customizable features, such as drag-and-drop templates and automation options. These allow businesses to keep their brand while connecting with their audience.

Mailchimp has introduced new features like hosting and website creation. Sadly, some old users are not happy with the company’s changed pricing policies, restrictions on certain content types, and limited features for larger companies. Despite this, Mailchimp’s marketing platform is still great for beginners and experienced marketers, providing important tools for creating professional email campaigns.

Mailchimp’s Marketing Platform

Mailchimp’s marketing platform offers businesses heaps of features to connect with their audience through email. For instance, they can create and host websites without coding and build specialised landing pages. Plus, there’s an in-built CRM for managing customer relationships with contact management tools and data insights.

The interface is user-friendly and designing emails is fast. Delivery rates are high, too. You can customise the pricing plans, with free to enterprise-grade packages, plus discounts, including non-profit ones.

However, some users say Mailchimp lacks features like affiliate marketing support. Automation and segmentation capabilities are also limited compared to other tools.

If you’re looking for alternatives, try Constant Contact for evenementmanagement, Omnisend for omnichannel campaigns, or AWeber for subscription-based services.

mailchimp has stayed ahead in the email industry after Intuit acquired it this year. Intuit promised new partnerships, like QuickBooks Online Advanced integration.

Mailchimp’s Features

With Mailchimp, you get more than just a typical CRM. In this section, we’ll explore the various features that Mailchimp has to offer. Mailchimp is an all-in-one platform that allows you to create effective landing pages and utilize innovative marketing automation features to help take your business to the next level. The platform does not offer hosting or website creation. Instead, it integrates with popular website builders like WordPress and Shopify. Mailchimp also boasts a high deliverability rate and user-friendly interface.

Hosting and Website Creation

mailchimp is a leader in website creation and hosting. Their drag-and-drop builder makes creating a website super easy, even if you don’t have any coding experience. Plus, their selection of responsive templates makes customization a breeze.

Users can add sliders, videos, images, animations, or widgets to spice up their site. Social sharing and comment functionality are also available, for gathering feedback from visitors.

Mailchimp’s website creation features are optimized for mobile devices, ensuring a great user experience. Integraties with e-commerce platforms, such as Shopify En WooCommerce, make product placement a breeze.

Overall, users are happy with Mailchimp’s hosting and website creation features. They love the flexibiliteit, ease-of-use, En reliable uptime.

Landing Page Creation

Creating a landing page is key to any successful email marketing campaign. mailchimp offers many tools for creating professional-looking pages with ease. Users can choose from over 100 customizable templates or make their own using HTML codes. De slepen-en-neerzetten-editor simplifies customizing website elements such as text, images, and videos. Plus, all templates are mobile-responsive with desktop and mobile-specific previews.

Mailchimp’s landing pages connect with email campaigns and social media ads. Analytics tools track visitor behavior on these pages in real-time, helping measure conversion rates. Mailchimp also offers SEO optimization services and Google Analytics integration for monitoring website performance.

To sum up, Mailchimp’s platform makes creating a landing page easy – no coding knowledge needed. Customizable templates fit any niche, so businesses can create a page that fits their needs. Plus, integration with other functions ensures uniformity within the marketing strategy and provides better insights for analysis. It’s important to note, though, that Mailchimp does not offer CRM-functies.


Mailchimp’s CRM is essential for their marketing platform. It helps businesses manage and organize customer data. Plus, they can create custom campaigns and track their success.

One of Mailchimp’s biggest advantages is the ability to automate with workflows. Segmentation helps target customers by demographics, behavior, or purchase history. And, it integrates with Shopify and WooCommerce.

Mailchimp goes the extra mile with AI-powered product recommendations. Dynamic content personalizes emails for different audiences.

There are some limitations though. Filtering options and multi-level queries aren’t available. Reporting metrics are basic. No affiliate program integration.

Despite this, Mailchimp is popular with SMBs. It’s cost-effective and user-friendly. Plus, it offers dependable deliverability.

Deliverability and User-Friendliness

mailchimp is the perfect email marketing solution for successful campaigns. It utilizes multiple servers for distribution and SPF/DKIM authentication to avoid messages being marked as spam. Plus, its user-friendly interface makes managing contacts and creating emails a breeze.

Features like A/B testing, personalized content, automation workflows, and pre-designed templates make the process even easier. And if you need help, customer service is available 24/7.

But, Mailchimp’s commitment to ongoing updates and improvements really sets it apart. For example, automated segmentation of subscriber lists based on user behavior offers greater customization and targeting.

If you want a platform with high deliverability and user-friendliness, Mailchimp is the way to go!

Pricing Plans and Discounts

Mailchimp knows that businesses need different things when it comes to email marketing. That’s why they provide custom pricing plans and discounts. These plans are adapted to the number of subscribers and the features you need.

The four main plans are: Essentials, Standard, Premium, and Next Generation Creative platform. Each one has different features and limits. For example, Basisbenodigdheden is good for new businesses, while Premie is ideal for those who want extra stuff like multivariate testing and personalized insights.

Non-profits get discounts. So, they can use Mailchimp’s powerful tools without spending too much.

Before signing up, it’s important to know the specifics of each plan. For instance, businesses with up to 2000 subscribers get a free plan. And, you can change your plan anytime you want.

Real Customer Feedback

Customers have sung high praises of Mailchimp-CRM for its positive effect on businesses. It has the power to boost email marketing, social media advertising, En sales management. Plus, it is easy to customize and use.

One big bonus of Mailchimp-CRM is its user-friendly interface and automation features, which have made operations faster and more efficient. Its knowledgeable and responsive support team also gets props for helping with any queries or problems.

Bovendien, Mailchimp CRM’s integrations with Shopify En WooCommerce have been praised for their smooth solutions for eCommerce businesses. Impressive still is that it is more affordable than its competitors, yet it still has advanced features such as audience segmentation, detailed analytics, and automation workflows.

To sum it up, customers are happy with Mailchimp-CRM – it offers great value for those wanting to advance their email marketing, social media advertising, and sales management efforts, all at a great price.

Mailchimp’s Strengths and Weaknesses

Mailchimp’s strengths and weaknesses are crucial to consider when evaluating its effectiveness as a CRM. In this section, we’ll explore the platform’s advanced reporting and integrations, as well as its lack of affiliate marketing support and limited automation capabilities. Additionally, we’ll delve into its segmentation options, which can be challenging to navigate for some users, and basic CRM features. These factors play a critical role in determining Mailchimp’s suitability for your business needs.

Advanced Reporting and Integrations

mailchimp is an awesome email marketing platform with powerful features. It’s advanced reporting capabilities let users monitor campaign performance and figure out what to improve. There are a lot of integrations with other software programs and tools so users can easily connect with other platforms.

The advanced reporting includes tracking email engagement metrics over time. For example, opens, clicks, unsubscribes, etc. Plus, users can track how different campaigns are doing and make changes based on the insights.

Integrations with e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce are especially helpful for businesses. They can add their email marketing campaigns to their online sales data and product listings.

The unique integration with Facebook Ads Manager sets Mailchimp apart from its competition. Users can create custom audiences with email list segments and target them with tailored Facebook ads.

In conclusion, Mailchimp is great for businesses that want to get data-driven insights and smoother workflows. Although some people may not like its automation features, it’s still a reliable and effective email marketing platform.

Lack of Affiliate Marketing Support and Weak Automation

mailchimp is a renowned email marketing solution with lots of features for businesses. Yet, it has certain restrictions that may not be suitable for all. For instance, its anti-spam rules mean affiliate links can’t be in emails sent from the platform. This makes it hard to advertise third-party products and services. Additionally, while Mailchimp offers automation features, some more complex ones such as lead scoring and predictive analytics may be restricted.

Despite these constraints, Mailchimp still provides a useful and user-friendly option for many businesses. It has diverse segmentation options for creating campaigns that are customized according to customer preferences, demographics, and conduct. Moreover, Mailchimp presents professionally designed email templates and drag-and-drop design tools. Plus, it integrates with third-party design platforms for building attractive campaigns.

However, companies needing specific features like strong affiliate marketing support or advanced automation features may have to look into other email marketing platforms that specialize in these areas. It’s essential for businesses to assess their marketing requirements and select a platform that fits their goals and values. No matter the platform chosen, it’s vital to stay flexible and adaptive to guarantee that the chosen platform can grow with the business in the future.

Difficult Segmentation and Basic CRM Features

Mailchimp’s segmentation and CRM features can be difficult to customize. It is possible to segment subscribers by email engagement, tags, or other criteria. However, users can’t select multiple filters. This can stop them from personalizing emails well. It can lead to many unsubscribes, especially for big email lists.

Furthermore, Mailchimp’s CRM features may not be enough for one-to-one communication. Without advanced contact management tools, it can be hard to organize contacts and customize emails. Also, without third-party integrations or workarounds, low customization options can be frustrating and inefficient.

Mailchimp needs to improve segmentation and CRM capabilities, for users who need more than basic newsletters and announcements. If they want their emails to reach the target audience and get desired outcomes, they may need to look at other options.

Top Mailchimp Alternatives for Email Marketing

Looking for an email marketing platform that isn’t Mailchimp? Let’s explore some Mailchimp alternatives. In this section, we’ll take a closer look at some of the top alternatives in the industry, including offerings from Constant Contact, MailerLite, Omnisend, AWeber, and HubSpot.

Constant contact

Looking for email marketing services? Check out Constant contact. Het biedt ook social media management tools – you can now schedule posts and track metrics for Facebook and Instagram! If you need help, their customer support team is just a phone call, chat, or email away.

However, if your business needs more complex features, you may want to look at other platforms like HubSpot of AWeber. Plus, if reporting is important to you, Constant Contact may not be the best choice.

But if you’re looking for an affordable and easy-to-use email marketing platform, Constant Contact is worth a shot. Don’t miss the chance to grow your business without breaking the bank. Try out Constant Contact today!


Email marketing is a must for businesses. MailerLite is the perfect, cost-effective choice. It has features to manage subscribers, design emails, and track performance.

With MailerLite, users can create beautiful emails quickly, without any HTML or design know-how. The platform has customizable templates, that adjust to the user’s brand. Plus, it has integrations with e-commerce platforms like Shopify and WooCommerce.

Another great feature of MailerLite is automated workflows. This helps engage subscribers throughout their journey. It also has a landing page builder and website monitoring services. And, it offers comprehensive campaign analysis tools.

Pro-tip: MailerLite’s forever free plan offers useful features like automation workflows and A/B testing, for up to 1,000 subscribers. Save on costs by taking advantage of these before upgrading!

Omnisend can be an alternative to Mailchimp. It caters to a different segment of users, with unique features.


In terms of email marketing, businesses need a dependable platform to reach out to their customers. Omnisend is a great alternative to Mailchimp as it offers more automation features and customization options. With Omnisend, businesses can use various channels such as SMS and push notifications alongside email campaigns. This boosts open rates, conversion rates, and customer engagement.

Omnisend has an embedded intuitive CRM, which is lacking in Mailchimp’s limited CRM features. This enables businesses to store all their customer data in one place, which simplifies personalizing campaigns and providing their customers with a more targeted experience.

Pricing-wise, Omnisend has flexible plans depending on the number of subscribers in the email list. They also offer a free plan for up to 15k emails per month. This makes Omnisend a budget-friendly option for businesses of all sizes.

Jane Lopez, a contented business owner, switched from Mailchimp to Omnisend two years ago and has not looked back. According to her, the capacity to integrate SMS messages into their campaigns raised their open rate by 56%. The platform is easy-to-use, and the templates look great on both desktops and mobile devices. With the help of Omnisend’s efficient features, Jane has improved her ROI with reliable results. Therefore, Omnisend is worth considering for businesses looking to enhance their email marketing efforts.


AWeber is a renowned email marketing platform that offers plenty of features – an alternative to Mailchimp. It has simple automation tools, segmented lists, responsive email templates and integrations for third-party apps. Beginners and experienced marketers can easily navigate the platform as it’s user-friendly.

AWeber also provides landing page creation and lead generation features. It has customizable sign-up forms which are embeddable on websites or social media. Plus, a powerful analytics dashboard that measures engagement metrics such as open rates, click rates and conversions.

In comparison to Mailchimp, AWeber’s pricing plans are slightly higher. But, they include unlimited emails for all plans and no subscriber limits. Plus, they offer a 30-day free trial so users can test the features before subscribing.

Founded in 1998 by Tom Kulzer in Pennsylvania, AWeber has become a comprehensive platform providing email marketing services, web form creation tools, landing page builders and user-friendly analytics. Now, the platform has more than 100,000 customers around the world, helping businesses to enhance their online presence with targeted campaigns that boost conversions.


Brevo is a top-tier email marketing platform that sets itself apart from the rest. It offers advanced segmentation options unlike other platforms that only offer basic geographic, demographic, & behavioral criteria. Brevo allows for custom segments such as completed purchases & abandoned carts. This precision lets businesses target their audience better, increasing engagement.

A standout feature of Brevo is its social media integration. It works with Facebook & Instagram, giving businesses a larger reach & more precise targeting. It also integrates with popular e-commerce platforms like Shopify & WooCommerce, making it a great choice for any size business.

Overall, Brevo is a great choice for small businesses looking for an affordable & easy-to-use email marketing platform. Its user-friendly interface & robust features make it a great alternative to Mailchimp, especially if social media integration is part of your marketing strategy.


HubSpot is a famous provider of CRM-oplossingen. It has advanced features that let businesses customize their customer’s journey. Automation and analytics tools help users get real-time insights into their marketing campaigns. It integrates with applications like Google Analytics and Salesforce. Plus, HubSpot has unique sales and service tools with dedicated teams for support. This enables users to manage contacts, track deals, automate tasks with workflows, nurture leads, and review progress towards sales targets.

With HubSpot’s free CRM tool, startups can increase their business. So, why go for mailchimp when you can be Intuit-ive with HubSpot’s recent acquisition?

Mailchimp’s Recent Changes and Acquisition by Intuit

Mailchimp’s latest tie-up with Intuit is producing big changes to the email marketing platform. The whopping $12 billion acquisition deal is the biggest in the industry. Since the buyout, Mailchimp’s CRM system has gone through remarkable alterations.

The new Mailchimp CRM emphasizes on the user experience, making it suitable for businesses of any size. With AI, users can manage data, track customer behavior, and design personalized campaigns. Plus, it’s simpler to access campaigns, reports, contact lists, and other features. Companies aiming to elevate their email marketing strategies will find Mailchimp a good fit.

A unique attribute of the Mailchimp CRM system is its capacity to integrate with other tools such as Shopify to improve e-commerce functions. Shopify integration empowers users to categorize customers based on their shopping habits and create emails with tailored recommendations from their past purchases.

De Intuit takeover allows Mailchimp to expand its services and offer a more developed platform to its over 14 million users around the world.

Speaker’s Experience and Feedback

Mailchimp’s CRM is great for speakers. It has an email campaign management system, along with a feedback system. It helps with creating custom email campaigns, managing data and responses, and analyzing performance. Automatisering makes campaigns simpler and outreach more effective.

It provides insights into how campaigns are doing. These help speakers understand their audience and make better decisions. Automated emails, such as welcome emails and reminders, can be sent. Speakers can even personalize delivery times and days.

Mailchimp’s CRM helps speakers manage email lists, create newsletters, and engage with their audience. Its features and user-friendly interface make it ideal for speakers wanting to reach more people.

Conclusion: Choosing Mailchimp or an Alternative Based on Specific Needs

Selecting the perfect email marketing software is a must for businesses. The appropriate tool can help find new customers, keep current ones, and up conversion rates. But, with plenty of choices in the market, it can be hard to decide which one suits you. This review offers insights into Mailchimp-CRM and its alternatives, to make better decisions.

When picking email marketing software, there are factors to consider. Such as: integration with other tools & apps, customizing options for emails & templates, pricing, features, automation & personalization tools, reporting capabilities, customer support and user interface.

Every business is different. A small one with a minimal budget may benefit from cheaper software like Sendinblue. Whereas, a bigger one may need features like marketing automation from Salesforce or HubSpot. So, businesses should assess their needs before selecting the most suitable email marketing software.

Some tips for finding the right email marketing software are:

  • Research alternatives and compare prices, features & customer support
  • Consider your business needs; budget & pick options that fit
  • Naar kijken customer support & user interface
  • Ervoor zorgen integration with necessary tools & apps
  • Select software that can scale with your business in the future.

Vijf feiten over Mailchimp CRM Review:

  • ✅ Mailchimp owns 72.68% of the market share in the email marketing space, making it a major player. (Bron:
  • ✅ Mailchimp offers a range of features including domain and website hosting, landing page creation, website builder, and CRM features. (Bron:
  • ✅ Mailchimp has a 96-99% deliverability rate and is user-friendly. (Bron:
  • ✅ Mailchimp has a free version and pricing plans starting at $11/month, with a 15% discount for nonprofits and charities. (Bron:
  • ✅ Mailchimp is a well-known marketing automation platform that has been around for over a decade. (Source: PCMag) The service includes its own CRM software, email templates, Customer Journey builder, and other marketing tools.

Veelgestelde vragen over Mailchimp CRM Review

What is Mailchimp and what features does it offer?

Mailchimp is a major player in the email marketing space, owning 72.68% of the market share. It offers a range of features including domain and website hosting, landing page creation, website builder, and CRM features. Mailchimp has a 96-99% deliverability rate and is user-friendly. It has a free version and pricing plans starting at $11/month. Nonprofits and charities get a 15% discount.

Is Mailchimp on the top list of the best email marketing services?

No, Mailchimp did not make it onto the top list of the best email marketing services due to its lack of support for affiliate marketing, weak automation, difficult segmentation, and basic CRM features. However, Mailchimp has advanced reporting capabilities, numerous integrations, and visually appealing email templates.

What are the top Mailchimp alternatives for email marketing?

The top Mailchimp alternatives for email marketing include Constant Contact, MailerLite, Omnisend, AWeber, Brevo, and HubSpot.

What is Mailchimp’s pricing structure and is it user-friendly?

Mailchimp has a free version and pricing plans starting at $11/month. Nonprofits and charities get a 15% discount. While the tiers offer fewer features, it is generally considered to be user-friendly and easy to use.

What is Mailchimp’s marketing hub and customer journey builder?

Mailchimp’s marketing hub is a suite of tools designed to help with creating, managing, and analyzing email campaigns. The customer journey builder in Mailchimp is a tool that helps users to build automated email campaigns that trigger based on specific actions taken by their contacts.

What improvements have been made to Mailchimp since it was acquired by Intuit?

Since its acquisition by Intuit for $12 billion in cash and stocks, Mailchimp’s pricing has increased, but it still offers a free service tier and is a good option for multichannel marketing plans. Intuit has made improvements to Mailchimp’s automation and user experience. The Campaign Manager tool allows for easy creation, analysis, and optimization of marketing campaigns. The updated Email Builder offers more prebuilt layouts, drag-and-drop options, and AI suggestions for text adjustments. Mailchimp is now a full marketing tool, not just an email service.

Vergelijkbare berichten

Geef een reactie

Het e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *