सीडीपी बनाम सीआरएम के लिए एक गाइड

CDP and CRM are two essential tools that support firms offer individualized customer experiences. Despite the fact that both systems manage customer data, CDPs go beyond conventional CRM efficiency by integrating isolated data from numerous sources to produce unified customer profiles.

A CDP offers an all-encompassing view of customers by combining behavioral, transactional, and demographic information. Then, this data can be used to tailor messaging at every touchpoint along the customer journey. In contrast, CRMs are mainly focused on sales and service with a limited capacity to take care of huge amounts of unstructured data.

To make things clearer, while a CRM might give information on customer engagements with your business, it may miss out on how customers interact with your brand outside of those touchpoints. On the other hand, a CDP gathers all interactions across all channels to create a comprehensive overview of each customer.

प्रो टिप: Although both systems serve different purposes, they can enhance each other for better business results by integrating them smoothly. CDPs help you grasp your customers, whereas CRMs help you locate them like a bounty hunter.

Differences between CDP and CRM

When it comes to customer data, CDP और सीआरएम are two popular tools. Though, the differences between them often go unnoticed. Let’s explore the key differences between these two tools:

CDP	सीआरएम
Unified profile of customer	Individual transactions, relationship management
Data from multiple sources in real-time	Data focused on customer-company interactions only
Compliant with privacy regulations for data governance	Drives sales, enhances customer relationships by analysing past interactions

So, while CDPs offer a unified customer profile, CRMs are more about customer-company interactions.

To get the best out of these tools, you’ll need to assess your business needs, privacy policies, goal metrics, and other factors to keep up with customer expectations. If you don’t consider both channels, you risk being left behind by competitors.

यह भी पढ़ें: What is a CRMS

CDP System

ए Customer Data Platform (CDP) is a marketing tool that merges data from various sources, creating unified customer profiles. This enables organizations to get detailed insights into customers’ behavior, improving personalized interactions and the overall customer experience.

Using CDPs assists in real-time data collection, which leads to a complete and accurate customer profile. The table below shows what CDPs offer compared to other marketing tools, e.g. Customer Relationship Management (CRM), Data Management Platforms (DMPs), and Marketing Automation.

विशेषताएँ	CDP Systems	सीआरएम	DMPs	विपणन स्वचालन
Unified Customer Profiles	Enables creation of complete and accurate customer profiles	Partially	सीमित	Partially
Real-Time Data Collection	Captures real-time customer data for enhanced personalization	Partially	नहीं	Partially
एकीकरण	Integrates with marketing technologies for personalized communication		Fully	Fully

CDP Systems are designed to compile customer data from different sources, such as websites, mobile apps, social media platforms, and email campaigns. Unique advantages when using a CDP include its ability to manage anonymous data efficiently and reduce reliance on IT departments for system integration.

In the retail sector, Target’s CDP implementation increased sales by over 15% during the 2018 holiday period. Accurately defined target audience, due to unified profiles reflecting precise buying behaviors, plus exact targeting messages at consumer touchpoints, resulted in great holiday figures for Target’s bottom-line goals.

CDP vs DMP

CDPs and DMPs have big diffs to consider. CDPs collect, combine, and make use of first-party customer info from all channels and devices. DMPs get second या third-party data for digital ads. DMPs excel in tracking user behavior but don’t provide insights into customers.

CDP vs DMP vs CRM

When it comes to customer data management, CDP, DMP, and CRM offer unique features. A table comparing them can help understand better.

प्लैटफ़ॉर्म	Data collected	Main uses
CDP	1st-party data from many sources	Uses real-time customer data to enhance customer experience
DMP	3rd-party cookies from multiple sources	Employs anonymous audience behavior for targeted advertising
सीआरएम	Sales and customer engagement data	Boosts customer retention & loyalty with personalized communication

Though some features may overlap, they serve different purposes. For instance, CDP and DMP both collect customer data, yet CDP focuses on turning it into actionable insights, while DMP mainly uses it for advertising.

The concept of CDP emerged to meet the growing customer data management needs in modern businesses. With more customers engaging with digital channels, companies must link these interactions for a unified view of the customer.

In conclusion, when selecting the right platform for your business, it is important to recognize the features and functions of CDP vs DMP vs CRM. This will help you choose a platform that best meets your goals and objectives for effective customer data management.

CDP Space

CDP stands for Customer Data Platform. It’s a system that collects and uses data from diverse sources, to make unified profiles. As a marketer, it’s important to understand the CDP world and what it offers. Here’s an outline of some common features:

Column 1	Column 2	Column 3
Definition	Single source of customer data	Personalized marketing
Key parts	Gathering data, unifying profiles, segmentation	Linking with external platforms
फ़ायदे	Increased user loyalty, better ROI, smooth customer journey

It’s essential to realize that CDPs are not replacements for CRMs. Though CRMs manage interactions after they happen, CDPs collect data beforehand.

Marketers must use CDPs to create successful digital campaigns. With the growing competition and customers’ growing need for personalization, there’s no time to waste in planning.

CDP Technology

CDP tech is an amazing tool that lets companies collect and join up customer data from many sources. This opens up personalized marketing, better customer experiences, and more powerful ties.

Here is a comparison between CDP और सीआरएम tech:

	CDP	सीआरएम
Data Sources	Gathers data from all places, both online and offline	Mainly collects data on customer interactions with the company
Data Unification	Joins data from all sources into single profiles for each customer	Keeps different databases for different data, causing duplicates and problems
Data Usage	All teams can access unified customer profiles for personalisation and decisions	Mainly used by sales and marketing teams to track leads, deals, and campaigns

CDP tech goes beyond traditional सीआरएम. It unites data from multiple touchpoints into one spot. This helps businesses give their customers extraordinary experiences by using information from their whole journey with the brand.

Tip: When finding a CDP vendor partner, look at things like cost, integration with your current systems, set-up speed, and scalability of use cases you anticipate later, but primarily make sure it’s been successful in your sector.

Summary and Conclusion.

This article contrasted CDP and CRM. It discussed their individual advantages and concluded that they work best together. Businesses should assess their desires and data needs before selecting either system. Combining CDP and CRM could have a huge positive impact on sales and marketing.

इसके अतिरिक्त, integrating CDP and CRM can remedy data isolation and promote more personalized customer communication.

अक्सर पूछे जाने वाले प्रश्नों

1. What is the difference between a CDP and a CRM?

A CDP (Customer Data Platform) is designed to collect and unify customer data from various sources, creating a single, comprehensive profile for each customer. A CRM (Customer Relationship Management) stores customer data and manages customer interactions, such as sales and marketing campaigns.

2. How does a CDP system work?

A CDP system uses data integration and identity resolution to collect customer data from various sources, such as website behavior, transaction history, and social media interactions. This data is then unified into a single customer profile, which can be used to inform marketing and personalization efforts.

3. What is the difference between a CDP and a DMP?

A DMP (Data Management Platform) primarily collects data about anonymous individuals and groups for advertising purposes. A CDP focuses on known individuals and creates a single, comprehensive profile for each customer.

4. What does a CDP do?

A CDP collects, integrates, and transforms customer data to create a single, comprehensive profile for each customer. This profile can be used for personalization, marketing, and analytics purposes.

5. How does a CDP compare to a CRM?

While a CRM also stores customer data, the data is often limited to interactions with the company, such as sales and support tickets. A CDP collects data from various sources, providing a more comprehensive view of the customer.

6. What is the CDP space, and what does the CDP acronym stand for?

The CDP space refers to the market for CDP software and services. CDP stands for Customer Data Platform.