Freshmarketer vs Livestorm
Compare Freshmarketer and Livestorm on features, pricing, and buyer fit using the same researched criteria.
Freshmarketer
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Best for
- • Teams already in or considering Freshworks CRM
- • SMBs wanting marketing automation with a free starting tier
- • Multichannel nurture (email + messaging)
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Freshmarketer and Livestorm. Choose Freshmarketer when Teams already in or considering Freshworks CRM. Choose Livestorm when Marketing teams running webinars and virtual product events. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Freshmarketer is better for
- ✓ Marketing automation
- ✓ Brand monitoring
- ✓ Value for money
- ✓ AI capabilities
Livestorm is better for
- ✓ Ease of use
- ✓ Campaign content
- ✓ Analytics & attribution
- ✓ Scalability
Tie
- • Funnel conversion
- • Integrations
Choose Freshmarketer if: Teams already in or considering Freshworks CRM
Choose Livestorm if: Marketing teams running webinars and virtual product events
Livestorm
Browser-based webinar and virtual events platform for marketing teams.
Best for
- • Marketing teams running webinars and virtual product events
- • Teams wanting browser-based events with CRM-connected registration
- • Organizations preferring attendee-credit pricing over host seats
No free plan
Comparison scorecard
Criterion-by-criterion results for Freshmarketer and Livestorm. Numeric bars appear only when both products have approved scores.
- Livestorm
Ease of use
How quickly teams become productive.
Livestorm leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer7/10Livestorm8/10 - Livestorm
Campaign content
Campaign and content workflow strength.
Livestorm leads on campaign content (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer6/10Livestorm7/10 - Freshmarketer
Marketing automation
Automation journeys beyond a basic email blast.
Freshmarketer leads on marketing automation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer9/10Livestorm6/10 - Tie
Funnel conversion
Landing pages, funnels, and conversion tooling.
Freshmarketer and Livestorm are close on funnel conversion (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer7/10Livestorm7/10 - Livestorm
Analytics & attribution
Reporting and attribution for marketing programs.
Livestorm leads on analytics attribution (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer7/10Livestorm8/10 - Freshmarketer
Brand monitoring
Social listening and brand monitoring depth.
Freshmarketer leads on brand monitoring (3/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer3/10Livestorm2/10 - Tie
Integrations
Important third-party integrations.
Freshmarketer and Livestorm are close on integrations (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer8/10Livestorm8/10 - Livestorm
Scalability
Fit as team size and complexity grow.
Livestorm leads on scalability (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer7/10Livestorm8/10 - Freshmarketer
Value for money
Capability relative to total cost of ownership.
Freshmarketer leads on value for money (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer8/10Livestorm7/10 - Freshmarketer
AI capabilities
Useful AI assistance for the primary job.
Freshmarketer leads on ai capabilities (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshmarketer8/10Livestorm7/10
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