Freshmarketer vs Livestorm
Compare Freshmarketer and Livestorm on features, pricing, and buyer fit using the same researched criteria.
Freshmarketer
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Best for
- • Teams already in or considering Freshworks CRM
- • SMBs wanting marketing automation with a free starting tier
- • Multichannel nurture (email + messaging)
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Freshmarketer and Livestorm. Choose Freshmarketer when Teams already in or considering Freshworks CRM. Choose Livestorm when Marketing teams running webinars and virtual product events. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Freshmarketer is better for
- ✓ Marketing automation
- ✓ Brand monitoring
- ✓ Value for money
- ✓ AI capabilities
Livestorm is better for
- ✓ Ease of use
- ✓ Campaign content
- ✓ Analytics & attribution
- ✓ Scalability
Tie
- • Funnel conversion
- • Integrations
Choose Freshmarketer if: Teams already in or considering Freshworks CRM
Choose Livestorm if: Marketing teams running webinars and virtual product events
Livestorm
Browser-based webinar and virtual events platform for marketing teams.
Best for
- • Marketing teams running webinars and virtual product events
- • Teams wanting browser-based events with CRM-connected registration
- • Organizations preferring attendee-credit pricing over host seats
No free plan
Freshmarketer vs Livestorm at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useLivestorm
Freshmarketer
Livestorm
- Campaign contentLivestorm
Freshmarketer
Livestorm
- Marketing automationFreshmarketer
Freshmarketer
Livestorm
- Funnel conversionTie
Freshmarketer
Livestorm
- Analytics & attributionLivestorm
Freshmarketer
Livestorm
Which marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Freshmarketer
Best for marketing automation
Freshmarketer leads on marketing automation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Freshmarketer
Best for brand monitoring
Freshmarketer leads on brand monitoring (3/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Freshmarketer
Best for value for money
Freshmarketer leads on value for money (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Livestorm
Best for ease of use
Livestorm leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Livestorm
Best for campaign content
Livestorm leads on campaign content (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Livestorm
Best for analytics & attribution
Livestorm leads on analytics attribution (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Campaign content
Livestorm winsFreshmarketer
Trails Livestorm on this criterion
Livestorm
Livestorm leads on campaign content (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Marketing automation
Freshmarketer winsFreshmarketer
Freshmarketer leads on marketing automation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Livestorm
Trails Freshmarketer on this criterion
Funnel conversion
TieFreshmarketer
Freshmarketer and Livestorm are close on funnel conversion (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Livestorm
Freshmarketer and Livestorm are close on funnel conversion (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Brand monitoring
Freshmarketer winsFreshmarketer
Freshmarketer leads on brand monitoring (3/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Livestorm
Trails Freshmarketer on this criterion
Value for money
Freshmarketer winsFreshmarketer
Freshmarketer leads on value for money (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Livestorm
Trails Freshmarketer on this criterion
Which should you choose?
Choose Freshmarketer if
- Teams already in or considering Freshworks CRM
- SMBs wanting marketing automation with a free starting tier
- Multichannel nurture (email + messaging)
Choose Livestorm if
- Marketing teams running webinars and virtual product events
- Teams wanting browser-based events with CRM-connected registration
- Organizations preferring attendee-credit pricing over host seats
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Alternatives to consider
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Kartra
Kartra combines landing pages, email/SMS marketing, memberships/courses, checkouts, funnels, AI copy, and related automation in one platform aimed at coaches, experts, and creators.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
SocialBee
SocialBee is a social media management platform for planning, AI content, scheduling across major networks, analytics, and agency workspaces.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- No invented scores or prices
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