Brand24 vs Adobe Marketo Engage
Compare Brand24 and Adobe Marketo Engage on features, pricing, and buyer fit using the same researched criteria.
Brand24
Brand24 monitors online mentions across 25M+ sources for reputation protection, awareness measurement, competitor analysis, and customer insights with sentiment and reporting.
Best for
- • PR and marketing teams monitoring brand and competitors
- • Agencies delivering monitoring reports to clients
- • Crisis / reputation monitoring at scale
Starting from $199.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Brand24 and Adobe Marketo Engage. Choose Brand24 when PR and marketing teams monitoring brand and competitors. Choose Adobe Marketo Engage when Enterprise B2B teams needing MAP-grade nurture and lead management. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Brand24 is better for
- ✓ Ease of use
- ✓ Brand monitoring
- ✓ Value for money
Adobe Marketo Engage is better for
- ✓ Campaign content
- ✓ Marketing automation
- ✓ Funnel conversion
- ✓ Integrations
Tie
- • Analytics & attribution
Choose Brand24 if: PR and marketing teams monitoring brand and competitors
Choose Adobe Marketo Engage if: Enterprise B2B teams needing MAP-grade nurture and lead management
Adobe Marketo Engage
Enterprise B2B marketing automation platform (Adobe Marketo Engage) — custom quote; CRM secondary.
Best for
- • Enterprise B2B teams needing MAP-grade nurture and lead management
- • Adobe Experience Cloud / complex CRM-integrated marketing ops
- • Buyers comparing HubSpot Enterprise and Salesforce Account Engagement
No free plan
Brand24 vs Adobe Marketo Engage pricing
Brand24 researched starting price from $199/mo. Adobe Marketo Engage starting price was not verified in current research — confirm on the vendor pricing page. Affiliate economics excluded.
Brand24
From $199.00/user/mo
Adobe Marketo Engage
See plans
Brand24
Starting from $199.00/user/mo
Free trial available
- Individual$249.00/mo
- 3 keywords; 2,000 mentions/mo; refresh every 12 hours; 1 user. Annual effective $199/mo.
- max keywords: 3
- max mentions monthly: 2000
- TeamPopular$349.00/mo
- 7 keywords; 10,000 mentions/mo; hourly refresh; unlimited users. Annual $299/mo.
- max keywords: 7
- max mentions monthly: 10000
- Pro$499.00/mo
- 12 keywords; 40,000 mentions/mo; realtime; white-label reports. Annual $399/mo.
- max keywords: 12
- max mentions monthly: 40000
- Business$699.00/mo
- 25 keywords; 100,000 mentions/mo; realtime; QuickShare; podcasts. Annual $599/mo.
- max keywords: 25
- max mentions monthly: 100000
- Enterprise$1,499.00/mo
- From $1,499/mo annual only — custom keywords/mentions. API included.
Adobe Marketo Engage
Starting price not evidenced
No free trial evidenced
- GrowthCustom
- Entry Marketo Engage edition — custom quote.
- SelectPopularCustom
- Mid Marketo Engage edition — custom quote.
- PrimeCustom
- Advanced Marketo Engage edition — custom quote.
- UltimateCustom
- Top Marketo Engage edition — custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Brand24
$2,985.00/mo
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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