Brand24 vs Hootsuite
Compare Brand24 and Hootsuite on features, pricing, and buyer fit using the same researched criteria.
Brand24
Brand24 monitors online mentions across 25M+ sources for reputation protection, awareness measurement, competitor analysis, and customer insights with sentiment and reporting.
Best for
- • PR and marketing teams monitoring brand and competitors
- • Agencies delivering monitoring reports to clients
- • Crisis / reputation monitoring at scale
Starting from $199.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Brand24 and Hootsuite. Choose Brand24 when PR and marketing teams monitoring brand and competitors. Choose Hootsuite when Mid-market/enterprise teams needing a full social suite. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Brand24 is better for
- ✓ Ease of use
- ✓ Analytics & attribution
- ✓ Brand monitoring
- ✓ Value for money
Hootsuite is better for
- ✓ Campaign content
- ✓ Marketing automation
- ✓ Funnel conversion
- ✓ Integrations
Tie
- • Scalability
- • AI capabilities
Choose Brand24 if: PR and marketing teams monitoring brand and competitors
Choose Hootsuite if: Mid-market/enterprise teams needing a full social suite
Hootsuite
Major social media suite (Social OS) — Standard/Professional/Advanced published seats plus Enterprise custom.
Best for
- • Mid-market/enterprise teams needing a full social suite
- • Orgs comparing Sprout for governance and inbox at scale
- • Buyers who outgrew Buffer-class schedulers
Starting from $99.00/user/mo
No free plan
Brand24 vs Hootsuite pricing
Brand24 researched starting price from $199/mo. Hootsuite researched starting price from $99/mo. Affiliate economics excluded.
Brand24
From $199.00/user/mo
Hootsuite
From $99.00/user/mo
Brand24
Starting from $199.00/user/mo
Free trial available
- Individual$249.00/mo
- 3 keywords; 2,000 mentions/mo; refresh every 12 hours; 1 user. Annual effective $199/mo.
- max keywords: 3
- max mentions monthly: 2000
- TeamPopular$349.00/mo
- 7 keywords; 10,000 mentions/mo; hourly refresh; unlimited users. Annual $299/mo.
- max keywords: 7
- max mentions monthly: 10000
- Pro$499.00/mo
- 12 keywords; 40,000 mentions/mo; realtime; white-label reports. Annual $399/mo.
- max keywords: 12
- max mentions monthly: 40000
- Business$699.00/mo
- 25 keywords; 100,000 mentions/mo; realtime; QuickShare; podcasts. Annual $599/mo.
- max keywords: 25
- max mentions monthly: 100000
- Enterprise$1,499.00/mo
- From $1,499/mo annual only — custom keywords/mentions. API included.
Hootsuite
Starting from $99.00/user/mo
Free trial available
- Standard$99.00/mo
- From $99/user/mo — up to 10 social accounts (confirm live).
- ProfessionalPopular$199.00/mo
- From $199/user/mo — unlimited accounts, automation, custom reports.
- Advanced$399.00/mo
- From $399/user/mo — approvals, routing, team performance.
- EnterpriseCustom
- Advanced listening, SSO, compliance — custom quote / demo.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Brand24
$2,985.00/mo
Hootsuite
$1,485.00/mo
+$1,500.00/mo — Brand24 costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.