Brand24 vs Freshmarketer
Compare Brand24 and Freshmarketer on features, pricing, and buyer fit using the same researched criteria.
Brand24
Brand24 monitors online mentions across 25M+ sources for reputation protection, awareness measurement, competitor analysis, and customer insights with sentiment and reporting.
Best for
- • PR and marketing teams monitoring brand and competitors
- • Agencies delivering monitoring reports to clients
- • Crisis / reputation monitoring at scale
Starting from $199.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Brand24 and Freshmarketer. Choose Brand24 when PR and marketing teams monitoring brand and competitors. Choose Freshmarketer when Teams already in or considering Freshworks CRM. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Brand24 is better for
- ✓ Analytics & attribution
- ✓ Brand monitoring
- ✓ Scalability
Freshmarketer is better for
- ✓ Campaign content
- ✓ Marketing automation
- ✓ Funnel conversion
- ✓ Integrations
Tie
- • Ease of use
Choose Brand24 if: PR and marketing teams monitoring brand and competitors
Choose Freshmarketer if: Teams already in or considering Freshworks CRM
Freshmarketer
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Best for
- • Teams already in or considering Freshworks CRM
- • SMBs wanting marketing automation with a free starting tier
- • Multichannel nurture (email + messaging)
Starting from $15.00/user/mo
Free plan available
Brand24 vs Freshmarketer pricing
Brand24 researched starting price from $199/mo. Freshmarketer researched starting price from $15/mo; a free plan is researched. Affiliate economics excluded.
Brand24
From $199.00/user/mo
Freshmarketer
From $15.00/user/mo
Brand24
Starting from $199.00/user/mo
Free trial available
- Individual$249.00/mo
- 3 keywords; 2,000 mentions/mo; refresh every 12 hours; 1 user. Annual effective $199/mo.
- max keywords: 3
- max mentions monthly: 2000
- TeamPopular$349.00/mo
- 7 keywords; 10,000 mentions/mo; hourly refresh; unlimited users. Annual $299/mo.
- max keywords: 7
- max mentions monthly: 10000
- Pro$499.00/mo
- 12 keywords; 40,000 mentions/mo; realtime; white-label reports. Annual $399/mo.
- max keywords: 12
- max mentions monthly: 40000
- Business$699.00/mo
- 25 keywords; 100,000 mentions/mo; realtime; QuickShare; podcasts. Annual $599/mo.
- max keywords: 25
- max mentions monthly: 100000
- Enterprise$1,499.00/mo
- From $1,499/mo annual only — custom keywords/mentions. API included.
Freshmarketer
Starting from $15.00/user/mo
Free trial available
- Free$0.00/user/mo
- 100 marketing contacts; 500 monthly email sends; basic segmentation; web tracking and forms; social media campaigns.
- max marketing contacts: 100
- max email sends monthly: 500
- EnterprisePopular$15.00/mo
- $15/mo with 500 marketing contacts (annual display). AI campaign assistant; transactional emails; advanced segmentation; webhooks. Contact add-ons scale cost.
- included marketing contacts: 500
- Add-on — Marketing Contacts$100.00/mo
- Starting $100 / 5,000 contacts / month (published add-on).
- Add-on — Conversion Rate OptimizationCustom
- CRO add-on starting $219 / 10,000 MUV / month.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Brand24
$2,985.00/mo
Freshmarketer
$225.00/mo
+$2,760.00/mo — Brand24 costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.