Brand24 vs Buffer
Compare Brand24 and Buffer on features, pricing, and buyer fit using the same researched criteria.
Brand24
Brand24 monitors online mentions across 25M+ sources for reputation protection, awareness measurement, competitor analysis, and customer insights with sentiment and reporting.
Best for
- • PR and marketing teams monitoring brand and competitors
- • Agencies delivering monitoring reports to clients
- • Crisis / reputation monitoring at scale
Starting from $199.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Brand24 and Buffer. Choose Brand24 when PR and marketing teams monitoring brand and competitors. Choose Buffer when SMBs and creators needing simple social scheduling. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Brand24 is better for
- ✓ Analytics & attribution
- ✓ Brand monitoring
- ✓ Scalability
Buffer is better for
- ✓ Ease of use
- ✓ Campaign content
- ✓ Marketing automation
- ✓ Funnel conversion
Tie
- • AI capabilities
Choose Brand24 if: PR and marketing teams monitoring brand and competitors
Choose Buffer if: SMBs and creators needing simple social scheduling
Buffer
Social media scheduling, analytics, and engagement with a free plan and per-channel Essentials/Team pricing.
Best for
- • SMBs and creators needing simple social scheduling
- • Teams wanting affordable per-channel publishing with analytics
- • Buyers comparing SocialBee for a mainstream scheduler brand
Starting from $6.00/user/mo
Free plan available
Brand24 vs Buffer pricing
Brand24 researched starting price from $199/mo. Buffer researched starting price from $6/mo; a free plan is researched. Affiliate economics excluded.
Brand24
From $199.00/user/mo
Buffer
From $6.00/user/mo
Brand24
Starting from $199.00/user/mo
Free trial available
- Individual$249.00/mo
- 3 keywords; 2,000 mentions/mo; refresh every 12 hours; 1 user. Annual effective $199/mo.
- max keywords: 3
- max mentions monthly: 2000
- TeamPopular$349.00/mo
- 7 keywords; 10,000 mentions/mo; hourly refresh; unlimited users. Annual $299/mo.
- max keywords: 7
- max mentions monthly: 10000
- Pro$499.00/mo
- 12 keywords; 40,000 mentions/mo; realtime; white-label reports. Annual $399/mo.
- max keywords: 12
- max mentions monthly: 40000
- Business$699.00/mo
- 25 keywords; 100,000 mentions/mo; realtime; QuickShare; podcasts. Annual $599/mo.
- max keywords: 25
- max mentions monthly: 100000
- Enterprise$1,499.00/mo
- From $1,499/mo annual only — custom keywords/mentions. API included.
Buffer
Starting from $6.00/user/mo
Free trial available
- Free$0.00/user/mo
- Free: up to 3 channels, 10 scheduled posts per channel.
- max channels: 3
- max scheduled posts per channel: 10
- EssentialsPopular$6.00/mo
- From $6/mo per channel (1–10 channels); unlimited scheduling.
- Team$12.00/mo
- From $12/mo per channel — unlimited users, approvals, access controls.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Brand24
$2,985.00/mo
Buffer
$90.00/mo
+$2,895.00/mo — Brand24 costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.