BigCommerce vs Wix
Compare BigCommerce and Wix on features, pricing, and buyer fit using the same researched criteria.
BigCommerce
Open-SaaS ecommerce platform — Core $39/mo ($29 annual), Growth $105 ($79), Scale $399 ($299); GMV thresholds and open payment provider fees apply on 2026 plans.
Best for
- • Growing catalog brands comparing open-SaaS TCO to Shopify
- • Merchants needing multi-storefront or B2B on one platform
- • Teams with dev resources for API/headless experiments
Starting from $39.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose BigCommerce if: Growing catalog brands comparing open-SaaS TCO to Shopify
Choose Wix if: SMBs that need a polished website and a store in one builder
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
Screenshots
Verified product UI captures from research — never stock imagery.
BigCommerce
Wix
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