BigCommerce vs Wix
Compare BigCommerce and Wix on features, pricing, and buyer fit using the same researched criteria.
BigCommerce
Open-SaaS ecommerce platform — Core $39/mo ($29 annual), Growth $105 ($79), Scale $399 ($299); GMV thresholds and open payment provider fees apply on 2026 plans.
Best for
- • Growing catalog brands comparing open-SaaS TCO to Shopify
- • Merchants needing multi-storefront or B2B on one platform
- • Teams with dev resources for API/headless experiments
Starting from $39.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose BigCommerce if: Growing catalog brands comparing open-SaaS TCO to Shopify
Choose Wix if: SMBs that need a polished website and a store in one builder
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for BigCommerce and Wix.
Platform
| Feature | BigCommerce | Wix | Winner |
|---|---|---|---|
| AI assistance | Moderate | Strong | Wix |
Additional capabilities
| Feature | BigCommerce | Wix | Winner |
|---|---|---|---|
| Online storefront | Strong | Strong | Tie |
| Product catalog | Strong | Strong | Tie |
| Checkout & payments | Strong | Strong | Tie |
| Order management | Strong | Strong | Tie |
| Inventory management | Strong | Strong | Tie |
| Shipping & fulfillment | Strong | Strong | Tie |
| POS & omnichannel | Moderate | Moderate | Tie |
| Marketplace & sales channels | Strong | Moderate | BigCommerce |
| B2B / wholesale | Strong | Moderate | BigCommerce |
| Marketing automation | Moderate | Strong | Wix |
| Analytics & reporting | Strong | Strong | Tie |
| Dropshipping sourcing | Moderate | Moderate | Tie |
| App / extension ecosystem | Strong | Strong | Tie |
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