Zoho CRM Review
CRM SOFTWAREZoho CRM scores well on value, automation, and SMB fit. Scores reflect first-party research — not hands-on product testing.
Starting price
$0.00/user/month
Free plan
Yes
Free trial
Yes
Best for
SMB and mid-market sales teams needing affordable multi-edition CRM
SoftwareGlimpse review
7.4/10
Good
- Ease of use8
- Pipeline management8
- Sales automation8
- Email capabilities7
- Reporting7
- Customization8
Zoho CRM vs top CRM
Detailed head-to-head comparisons to help you choose the right option.
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Zoho CRM vs ACT!
Researched side-by-side comparison of ACT! and Zoho CRM using SoftwareGlimpse CRM criteria, verified feature evidence, and 11 product UI screenshots across both products.
- Free/Standard pricing and feature set fit SMB sales motions
- Professional/Enterprise cover automation and reporting for growing teams
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Zoho CRM vs Affinity
Researched side-by-side comparison of Affinity and Zoho CRM using SoftwareGlimpse CRM criteria, verified feature evidence, and 11 product UI screenshots across both products.
- Free/Standard pricing and feature set fit SMB sales motions
- Professional/Enterprise cover automation and reporting for growing teams
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Zoho CRM vs Agile CRM
Researched side-by-side comparison of Agile CRM and Zoho CRM using SoftwareGlimpse CRM criteria, verified feature evidence, and 11 product UI screenshots across both products.
- Free/Standard pricing and feature set fit SMB sales motions
- Professional/Enterprise cover automation and reporting for growing teams
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Zoho CRM vs Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
- Features comparison
- Pricing & plans
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Zoho CRM vs Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
- Features comparison
- Pricing & plans
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Zoho CRM vs Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
- Features comparison
- Pricing & plans
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | Zoho CRM | ACT! | Affinity | Agile CRM | Apptivo |
|---|---|---|---|---|---|
| Starting price | $0.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | Yes | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |
Key takeaways
SMB and mid-market sales teams needing affordable multi-edition CRM
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
CRM built for venture capital, private equity, and private capital relationship networks.
All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service