Choose Freshmarketer when you want Freshworks-aligned marketing automation with a free entry rung and multichannel journeys — especially if CRM is already Freshworks.
Starting price
$15.00/user/month
Free plan
Yes
Free trial
21 days
Best for
Teams already in or considering Freshworks CRM
SoftwareGlimpse review
7/10
Good
Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor video
How Freshworks (Freshmarketer) presents the product in an official vendor video.
$0.00
Free plan
100 marketing contacts; 500 monthly email sends; basic segmentation; web tracking and forms; social media campaigns.
$15.00
per month, billed monthly
$15/mo with 500 marketing contacts (annual display). AI campaign assistant; transactional emails; advanced segmentation; webhooks. Contact add-ons scale cost.
$100.00
per month, billed monthly
Starting $100 / 5,000 contacts / month (published add-on).
Custom
Contact sales
CRO add-on starting $219 / 10,000 MUV / month.
Verified captures from Freshmarketer's product interface.
Marketing UI collage from official Freshworks marketing page.
SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.
SoftwareGlimpse teaching visual for Freshmarketer Freshworks marketing automation concepts (not a vendor screenshot).
Entity field audit 94/100
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Pricing: 4 documented plans · 1 free · entry paid: Enterprise · trial documented on at least one plan
Evidence: Research/data-based (no completed hands-on test) · Latest verification/research signal: 2026-08-17T15:00:00.000Z · Editorial assessment: approved
Incomplete entity fields (not invented): use_cases
Next step: Compare against peers: Kartra vs Freshmarketer
Choose Freshmarketer when you want Freshworks-aligned marketing automation with a free entry rung and multichannel journeys — especially if CRM is already Freshworks. Compare ActiveCampaign/GetResponse for standalone ESP depth, Kartra for creator funnels/courses, and Hubspot-class suites for broader marketing hubs. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging on the vendor site before purchase.
Bottom line
Free (100 contacts / 500 emails/mo). Enterprise from $15/mo with 500 marketing contacts (annual display). Contact/CRO/IP/AI add-ons published. 21-day free trial. Confirm current packaging on Freshworks pricing.
| Freshmarketer(this review) | Kartra | SocialBee | Leadpages | GetResponse | |
|---|---|---|---|---|---|
| Starting price | $15.00/user/month | $59.00/user/month | $29.00/user/month | $99.00/user/month | $19.00/user/month |
| Free plan | Yes | No | No | No | Yes |
| Free trial | Yes | Yes | Yes | Yes | Yes |
Setup, implementation, migration, plans, and worth-it walkthroughs for this product.
Part of Software reviews
Interactive helpers use recommendation criteria — affiliate status never changes outcomes.
