Affinity Review
CRM SOFTWAREAffinity overall score 6.7/10 from equal-weight CRM criteria. Essential $2000, Scale $2300, Advanced $2700 per user/year. Enterprise custom quote.
Last updated 2026-08-16Independent editorial review
Starting price
$166.67/user/month
Free plan
No
Free trial
No
Best for
Venture capital and private equity relationship teams
SoftwareGlimpse review
6.7/10
Average
- Ease of use7
- Pipeline management8
- Sales automation6
- Email capabilities7
- Reporting7
- Customization7
Affinity plans & pricing
Essential $2000/user/year, Scale $2300, Advanced $2700, Enterprise custom. Private capital CRM (first-party Aug 2026).
Most popular
Essential
$2,000.00
per user / year
- Small teams starting with core workflows
Scale
$2,300.00
per user / year
- Everything in Essential, plus:
- Scale buyers
Advanced
$2,700.00
per user / year
- Everything in Scale, plus:
- Growing teams that need richer daily workflows
Enterprise
Custom
Contact sales
- Everything in Advanced, plus:
- Organizations needing custom commercial terms
Which Affinity plan do you need?
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Find my Affinity plan →Estimate team cost
Rough monthly and annual cost for Affinity based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $10,000.00
- Annual
- $120,000.00
Affinity pricing compared
| Metric | Affinity | ACT! | Agile CRM | Apptivo | Attio |
|---|---|---|---|---|---|
| Starting price | $166.67/user/month | Custom quote | $8.99/user/month | $15.00/user/month | $0.00/user/month |
| Free plan | No | No | Yes | No | Yes |
| Free trial | No | Yes | No | Yes | Yes |