Affinity Review
CRM SOFTWAREAffinity overall score 6.7/10 from equal-weight CRM criteria. Essential $2000, Scale $2300, Advanced $2700 per user/year. Enterprise custom quote.
Starting price
$166.67/user/month
Free plan
No
Free trial
No
Best for
Venture capital and private equity relationship teams
SoftwareGlimpse review
6.7/10
Average
- Ease of use7
- Pipeline management8
- Sales automation6
- Email capabilities7
- Reporting7
- Customization7
Affinity vs top CRM
Detailed head-to-head comparisons to help you choose the right option.
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Affinity vs ACT!
Researched side-by-side comparison of ACT! and Affinity using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- CRM built for venture capital, private equity, and private capital relationship networks.
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Affinity vs Agile CRM
Researched side-by-side comparison of Affinity and Agile CRM using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- CRM built for venture capital, private equity, and private capital relationship networks.
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Affinity vs Apptivo
Researched side-by-side comparison of Affinity and Apptivo using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- CRM built for venture capital, private equity, and private capital relationship networks.
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Affinity vs Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
- Features comparison
- Pricing & plans
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Affinity vs Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
- Features comparison
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Affinity vs Capsule
Small-business CRM for contact management and straightforward sales pipelines.
- Features comparison
- Pricing & plans
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | Affinity | ACT! | Agile CRM | Apptivo | Attio |
|---|---|---|---|---|---|
| Starting price | $166.67/user/month | Custom quote | $8.99/user/month | $15.00/user/month | $0.00/user/month |
| Free plan | No | No | Yes | No | Yes |
| Free trial | No | Yes | No | Yes | Yes |
Key takeaways
Venture capital and private equity relationship teams
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom