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Synthesia Plans: Seats, Credits, and Qualifying Tiers

Choose your Synthesia plan by mapping must-haves to qualifying tiers — seats, credits, usage packs, and add-ons — not homepage “from” tiles.

By Lee M.Updated Aug 18, 20266 min readFact-checked

Quick answer

Choose a Synthesia plan by mapping must-haves for AI avatar video to a qualifying tier — seats, credits, usage packs, and add-ons included — not by comparing homepage “from” tiles. Confirm enterprise admin and SSO (Basic+) is on the package you will actually buy. Never invent list prices here — confirm seats, credits, and quote terms on /pricing/synthesia/.

  • List day-one must-haves
  • Map to a researched qualifying plan
  • Price credits / add-ons you will actually use
  • Confirm trial or free proving ground
  • Write the quote before you buy

Synthesia packaging rules

  • Tiles are the bottom layer Researched plans: Basic, Starter, Creator, Enterprise.
  • Gates change the bill Plan-gated in research: enterprise admin and SSO (Basic, Starter, Creator, Enterprise).
  • Free is a proving ground Our snapshot records no trial length for Synthesia, so Basic is your proving ground.
  • Wrong cluster, wrong comparison Do not compare Synthesia (AI avatar video) to Runway generative video or a stills model on a single price tile.

Synthesia qualifying configuration

Synthesia plan anatomy: seats, credits, gates, add-ons.
Read Synthesia pricing from must-have gates upward; confirm numbers on the pricing page.

1. List must-haves, then qualify

Must-haves should match script one avatar clip, generate it, and export a video L&D can publish. Research-supported features include LLM chat and assistants, writing and paraphrasing, image generation, and voice / text-to-speech. Worked example: Northline L&D (product explainers) drops a cheaper tile when the must-have workflow unlocks only on a higher hub.

2. Compare like for like

Never invent list prices here — confirm seats, credits, and quote terms on /pricing/synthesia/. Worked example: Northline L&D (product explainers) totals the qualifying configuration at their headcount — not the marketing starter tile — then asks for the quote in writing.

Synthesia must vs nice

Must-have
  • Core job on entry plan
  • Gated capabilities
Nice-to-have
  • Enterprise / extra credits

Synthesia checklist

Bring these questions to every demo

Ask vendors to show the workflow live, not just describe it.

  • 1List day-one must-havesFeatures that must ship without an unused enterprise tier.
  • 2Map to a qualifying planUse researched plan names — not marketing starting tiles.
  • 3Get the qualifying quote in writingSeats, credits, add-ons, and implementation fees.

3. Map must-haves to plan names in writing

Feature gates researched on Synthesia: enterprise admin and SSO (Basic, Starter, Creator, Enterprise). Map each must-have to the plan that unlocks it.

Compare Basic, Starter, Creator, and Enterprise on the same headcount assumption.

Worked example: L&D and enablement teams producing talking-head explainers screenshots the plan shown in demo and matches it to /pricing/synthesia/.

4. Model seats, usage, and add-ons together

Build one sheet: seats, usage units, add-on SKUs, and overage triggers for Synthesia. Compare totals — not entry tiles.

5. Get a written quote on the qualifying configuration

Ask Synthesia for a quote that names plan, seats, usage band, and add-ons. Store it next to alternatives with the same assumptions.

Worked example: L&D and enablement teams producing talking-head explainers files quotes in the same folder with identical date and headcount headers.

6. Map must-haves to plan names in writing

Feature gates researched on Synthesia: enterprise admin and SSO (Basic, Starter, Creator, Enterprise). Map each must-have to the plan that unlocks it.

Compare Basic, Starter, Creator, and Enterprise on the same headcount assumption.

Worked example: L&D and enablement teams producing talking-head explainers screenshots the plan shown in demo and matches it to /pricing/synthesia/.

7. Model seats, usage, and add-ons together

Build one sheet: seats, usage units, add-on SKUs, and overage triggers for Synthesia. Compare totals — not entry tiles.

8. Get a written quote on the qualifying configuration

Ask Synthesia for a quote that names plan, seats, usage band, and add-ons. Store it next to alternatives with the same assumptions.

Worked example: L&D and enablement teams producing talking-head explainers files quotes in the same folder with identical date and headcount headers.

9. Map must-haves to plan names in writing

Feature gates researched on Synthesia: enterprise admin and SSO (Basic, Starter, Creator, Enterprise). Map each must-have to the plan that unlocks it.

Compare Basic, Starter, Creator, and Enterprise on the same headcount assumption.

Worked example: L&D and enablement teams producing talking-head explainers screenshots the plan shown in demo and matches it to /pricing/synthesia/.

10. Model seats, usage, and add-ons together

Build one sheet: seats, usage units, add-on SKUs, and overage triggers for Synthesia. Compare totals — not entry tiles.

11. Get a written quote on the qualifying configuration

Ask Synthesia for a quote that names plan, seats, usage band, and add-ons. Store it next to alternatives with the same assumptions.

Worked example: L&D and enablement teams producing talking-head explainers files quotes in the same folder with identical date and headcount headers.

12. Before you sign with Synthesia

Confirm the qualifying plan, non-admin proof, and integration owners in writing. Store quotes next to /pricing/synthesia/ and the evaluation scorecard so finance can audit the same assumptions at renewal.

13. Write the decision memo

Name the job, the qualifying Synthesia configuration, and what you are not buying yet. If stakeholders cannot explain why an alternative lost, the trial was not fair.

Frequently asked questions

  • Does a free Synthesia plan count?

    Our snapshot records no trial length for Synthesia, so Basic is your proving ground.

  • Should we pay annually?

    Only after the qualifying configuration is written. Annual discounts do not fix the wrong hub.

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